Google Crawling & Indexing
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
48 min
3 speakers
8 chapters
transcribed 1 month ago
Transcript
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Transcript generated automatically by AI and may contain errors.
What is the history behind Google’s mobile crawling and indexing evolution?
The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHear Everything.com. Welcome to the Voices of Search Podcast, a member of the I Hear Everything Podcast Network. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search Podcast, Jordan Cooney.
Hello SEOs and marketers. My name is Jordan Cooney from Previsible. Joining me today is Cindy Crumb, who is the CEO and founder at Mobile Moxie. Mobile Moxie specializes in mobile ASO, SEO consulting, and tools, offering innovative strategies to optimize mobile experiences for businesses of all sizes. They provide comprehensive mobile analytics, consulting services to help clients enhance their mobile presence and drive engagement. Today, Cindy and I are going to discuss Google crawling and indexing. Okay, here's my conversation with Cindy Crumb, the CEO and founder at Mobile Moxie. Cindy, welcome back to the Voices of Search podcast.
Thank you so much. Happy to be here.
So I'm super pumped because I've actually kind of had a little bit of a sneak peek into some of the things that you're going to be sharing in our episode today. And I know that you've been at a lot of different conferences, a lot of different events, sharing a lot of the same message. And foundationally, I think it's so critical that as SEOs, as content marketers, and even as marketing leaders and executives, we truly understand where Google starts, right? Google starts. With crawling and indexation, with data about what's on a web page before anything else. And I don't think we think about that enough. And it's changed a lot in the recent uh year or two. And I think it's really start it's time for us to start rethinking our expectations around crawling and indexing.
But before we get into that, maybe you can give our listeners a little bit of background, a little bit of background on yourself, how you got into this whole SEO world in space, and then maybe we can get into some of the more details in terms of where we're at with crawling indexing.
Yeah, absolutely. So I started doing SEO in about uh two thousand three and it was when I was working for a small web development shop building crappy web pages and front page, if anyone remembers the Microsoft website builder software. We used tables and they were great. And uh but we had problems with things ranking. So I was tasked with figuring out uh how to get all the websites we were building to rank and that's how I discovered SEO. It was in the very early days of the industry. Lots of things were driven by newsletters and lots of people were both SEO and PPC practitioners. That's obviously changed. Now you specialize in one or the other usually, but at the time people did both. So yeah, it was early days and then I started focusing on mobile SEO um the first time I got a fancy cell phone, the first time I could really afford one.
And I did some searches and I was like, these are bad results. And I don't have the power to change Google, but I can help, you know, developers do a better job at building websites that Google can understand and rank better for mobile. You know, lots has changed with mobile since then at the time. It was even like a separate index, basically. But that's how I got into it is I kind of just said, hey, this seems important and no one's talking about it. Maybe I can figure it out and talk about it. And that's how I ended up up focusing on mobile. And since then mobile has has changed many times over, um, in including like what's the best strategy and what's the best recommendation for developing and and getting found and and used on mobile devices, but ultimately the the game is the same, right?
You want exposure, you want good brand awareness and you want, you know, people to find all the deep content on your site and engage with it effectively, right?
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Chapters
8 chapters
1
What is the history behind Google’s mobile crawling and indexing evolution?
0:00–5:49
2
How did the shift from separate mobile domains to responsive design and AMP affect SEO?
5:49–13:22
3
Why does Google use Chrome user data for rendering and indexing?
13:22–19:44
4
What are the implications of Google’s “Chrome‑rendered” indexing for site performance?
19:44–25:35
5
How should SEOs structure URLs and canonical tags to simplify crawling?
25:35–30:51
6
Why is it critical to diversify analytics and traffic sources beyond Google?
30:51–36:07
7
What strategies can marketers use to future‑proof their traffic against Google changes?
36:07–41:27
8
How might Google’s use of Chrome data impact brand ranking and ad ecosystems?
41:27–47:52