Google's evolving use of engagement metrics
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
3 min
2 speakers
5 chapters
transcribed 1 month ago
Transcript
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Transcript generated automatically by AI and may contain errors.
What is the Voices of Search podcast and today’s focus on Google’s engagement metrics?
The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHear Everything.com. Welcome to the Voices of Search Podcast, a member of the I Hear Everything Podcast Network. Ready to expedite your company's organic growth efforts?
How does host Tyson Stockton set up the conversation about AI‑powered SERP interactions?
Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search Podcast, Tyson Stockton.
Next one is gonna be Chris DeGall. So looking ahead, how do we see things unfolding? How will Google evolve its use of engagement metrics if more and more of the experience is happening within the actual SERP, like Google's AI mode?
Yeah, I've spoken briefly about brand AI and, you know, extracting from the large language models understanding and perception. I think we need some form of mention and citation rate to understand how our content is being referenced in these AI powered search experiences.
Why are mention and citation rates crucial for measuring AI‑generated search results?
So I think that's I think that's the first point. The second point is, and I'm less optimistic about this one, but Understanding the context behind why the mention or citation has happened. I think, you know, generally there has to be some form of value trade in a scenario where the LLMs need and use our content, but don't always send traffic to the publisher. There has to be some sort of measurement trade off there. And that feels like a sensible trade, understanding those mentions and those citations.
Yeah, I think this to me is like a I'm I mean, I'm not I'm personally not sure how this one's gonna play out because looking at nav boost, like so much of that, which is a critical piece in really evaluating like the quality of the rankings, is now no longer relevant if they're not actually clicking through. And so I'm really curious to see if things like
Can dwell time on SERP pages become a new Google ranking signal in AI mode?
Dwell time on the cert page being a factor that Google would use of whether or not they brought in the right site citations or they brought in the right kind of sources for whatever, you know, AI output that was generated.
Yeah, I mean I'd I'd I'd definitely love to see something along those lines, whether we'll get that information. I'm pessimistic about, but um yeah, I think, you know, that would be super, super powerful if we could have that for sure. Absolutely.
Well, with that, that's gonna wrap up this episode of the Voice of Search podcast. Thanks again to Tom from Crowd for joining us. If you'd like to contact Tom and find out more about him, uh be sure to check out his LinkedIn profile in our show notes or also check out his company's website at crowd.com.
Where can listeners find Tom Mansell’s LinkedIn and Croud resources mentioned in the episode?
Be sure to go over there and check out Um some of the things that mentioned in this episode, like the Search Anywhere product as well as the brand AI. And if you haven't subscribed yet and would like a daily stream of SEO and content marketing, uh be sure to hit that subscribe button on your podcast app or on YouTube, and we'll be back in your feed in the next following day. Now with that, that's all for today. Thanks for stopping by and we'll see you in the next episode.
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Chapters
5 chapters
1
What is the Voices of Search podcast and today’s focus on Google’s engagement metrics?
0:00–0:32
2
How does host Tyson Stockton set up the conversation about AI‑powered SERP interactions?
0:32–1:17
3
Why are mention and citation rates crucial for measuring AI‑generated search results?
1:17–2:12
4
Can dwell time on SERP pages become a new Google ranking signal in AI mode?
2:12–3:00
5
Where can listeners find Tom Mansell’s LinkedIn and Croud resources mentioned in the episode?
3:00–3:26