How Core Web Vitals Affect SEO
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
23 min
3 speakers
8 chapters
transcribed 1 month ago
Transcript
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Transcript generated automatically by AI and may contain errors.
What are Core Web Vitals and why do they matter for SEO?
The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHear Everything dot com. Welcome to the Voices of Search Podcast, a member of the I Hear Everything Podcast Network. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search Podcast, Jordan Cooney.
Hello marketers and SEOs, my name is Jordan Cooney from Previsible. And today, we're going to discuss technical SEO and user experience. Joining me today is Matthew Edgar, who is the partner and technical SEO consultant at Elementive. Elementive is a data driven digital marketing agency that helps businesses optimize their online presence and drive measurable results. Today, Matthew and I are going to discuss how Core Web Vitals affects SEO. SEO. Okay, here's my conversation with Matthew Eger, the partner and technical SEO consultant at Elementive. Matthew, welcome to the Voice to Search Podcast.
Hello, thanks for having me on.
Yeah, absolutely. Thrilled to have a technical expert on. We get some technical experts on the pod, but you know, the reality is that there's no shortage of technical SEO needs. And we're in the midst of a Core Web Vitals expansion. So that'll be probably a fun topic for us to dive into. But before we get into that, can you tell us a little bit about Elementative and your background in the SEO space?
Yeah, so my background is I actually started as a programmer and then about ten to fifteen years ago I started shifting into the SEO side of things and realizing that clients really needed help figuring out how does Google crawl your website, how does Google index your site, really looking at the technical factors that play into that. And Core Vitals is obviously a part of that, but there's so many other factors on the technical side of things. And at Elementative, that's what we do. We help clients out with the technical side of SEO, digging into how does Google crawl the site, where do problems exist, and what do you need to do to fix that?
Awesome. Love it.
How does Matthew Edgar’s background shape his view on technical SEO?
So today we're going to be talking about Core Web Vitals and how it affects SEO, right? And I'm going to start with uh maybe a meaty topic uh because, or meaty question, I might have to say. Because the reality is that Core Web Vitals has a lot of misconceptions, maybe. And one of the questions that I hear often is that Core Web Vitals is Is the biggest driver of rankings or core web vitals is gonna impact my rankings or drive better rankings. Can you tell us a little bit about how core web vitals and rankings work and connect to one another?
So it's definitely never going to be the biggest ranking factor, and I would agree that's one of the misconceptions I hear. And I think John Mueller actually recently talked about this earlier this year, and he I think hit the nail on the head for why. It's one of the few things in SEO that we actually have a metric for that we can actually point to and we can actually optimize against. So we can say, My L C P is two point five seconds and I can get closer to that. And that's That's nice. Like that's an easier thing to go after. So I I get the appeal of wanting to optimize that because you have a a tangible target you can work toward. But the truth of the matter is that while it matters to a certain extent, it is not the most important ranking factor.
It is not going to be the thing that makes the biggest difference for where your website shows up or how much traffic your website gets. And if you think about it with what Google's trying to do, it kind of makes sense. Google's not going to rank a low quality website with all kinds of issues just because it ranks fast. What Google will do is they will say, hey, we have a really good website, and it also happens to be really fast.
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Chapters
8 chapters
1
What are Core Web Vitals and why do they matter for SEO?
0:00–2:22
2
How does Matthew Edgar’s background shape his view on technical SEO?
2:22–5:25
3
Is Core Web Vitals the biggest ranking factor in Google’s algorithm?
5:25–9:12
4
Why does Google prioritize user‑experience metrics over pure speed?
9:12–11:59
5
How can SEOs use PageSpeed Insights and Search Console data effectively?
11:59–16:06
6
What deeper diagnostic tools help uncover the root cause of LCP or CLS issues?
16:06–19:52
7
What practical steps should beginners take to start mastering Core Web Vitals?
19:52–22:50
8
Where can listeners find more resources and continue the Core Web Vitals learning journey?
22:50–22:59