Matthew Edgar
speaker
175 appearances
1 recordings
1 series
first heard Feb 2025
last heard Feb 2025
Matthew Edgar’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsNo recordings in the last 12 months.Older appearances are listed below; set an alert to hear about the next one.
Appearances
Hello, thanks for having me on.
Yeah, so my background is I actually started as a programmer and then about ten to fifteen years ago I started shifting into the SEO side of things and realizing that clients really needed help figuring out how does Google crawl your website, how does Google index your site, really looking at the technical factors that play into that.
And Core Vitals is obviously a part of that, but there's so many other factors on the technical side of things.
And at Elementative, that's what we do.
We help clients out with the technical side of SEO, digging into how does Google crawl the site, where do problems exist, and what do you need to do to fix that?
So it's definitely never going to be the biggest ranking factor, and I would agree that's one of the misconceptions I hear.
And I think
John Mueller actually recently talked about this earlier this year, and he I think hit the nail on the head for why.
It's one of the few things in SEO that we actually have a metric for that we can actually point to and we can actually optimize against.
So we can say, My L C P is two point five seconds and I can get closer to that.
And that's
That's nice.
Like that's an easier thing to go after.
So I I get the appeal of wanting to optimize that because you have a a tangible target you can work toward.
But the truth of the matter is that while it matters to a certain extent, it is not the most important ranking factor.
It is not going to be the thing that makes the biggest difference for where your website shows up or how much traffic your website gets.
And if you think about it with what Google's trying to do, it kind of makes sense.
Google's not going to rank a low quality website with all kinds of issues just because it ranks fast.
What Google will do is they will say, hey, we have a really good website, and it also happens to be really fast.
So maybe we'll give that a little bit of a boost or give that a little bit of a bonus to it.
Showing 1–20 of 175 · page 1 of 9
Next →