Matthew Edgar

speaker

175 appearances 1 recordings 1 series first heard Feb 2025 last heard Feb 2025

Matthew Edgar’s voice in public audio — every appearance, attributed to the second.

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · How Core Web Vitals Affect SEO · 12 Feb 2025 podcast

You'd want to think about Core of Vitals, and I'd say speed more broadly when it comes to SEO, as that thing that can kind of help.

a good website do just a little bit better, it's not going to be the thing that makes the biggest difference.

And I I've seen this play out with tons of clients over the years where, you know, they get fixated on Core Vitals and they want to improve it.

And they do.

And you see, you know, there's notable gains with conversions, there's notable gains with site engagement.

There's improvements to be had there, but the rankings don't really change.

And that fits.

Like that that's where speed would actually come into play.

That's where speed's going to make the biggest differences with users, not so much with, you know, Google directly.

I think the importance of it comes down to the impact on user experience and the impact on how it helps users.

Because where you actually see the the gains and Google even talks about this in their documents where, you know, if you improve

you know, LCP by this amount, you can see this lift in conversions.

Or if you improve this other metric, you improve cumulative layout shift, you can see improvements in user engagement times, or you can see uh the people stay on the page longer.

And

I think what it really points to is genuinely Google cares about creating better experiences on websites and they want to do their part to incentivize people to create those better experiences.

Speed is a part of that.

It's not the only part of user experience.

You know, there's a lot of factors that go into UX for sure, but speed's a part of that.

And I I think that's where Google's probably looking at it.

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