Matthew Edgar

speaker

175 appearances 1 recordings 1 series first heard Feb 2025 last heard Feb 2025

Matthew Edgar’s voice in public audio — every appearance, attributed to the second.

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · How Core Web Vitals Affect SEO · 12 Feb 2025 podcast

Predominantly is from that standpoint and saying, hey, you know, these things help user experience.

They might help SEO too.

But they genuinely want to create better websites that when people click from a search result to that website, it's not going to be a a terrible experience for the the visitor.

I think the the best way to kind of think about that and the way I talk about it with clients all the time is that it comes down to SEO is really a part of user experience.

I I've never really thought of SEO as a part of marketing necessarily.

I think SEO is part of the user experience because the user experience starts when somebody's looking for information that you happen to have on your site.

And that's going to start on Google.

Google effectively becomes

an extension of your website on relevant search results.

And if you think about it in that context, then the entirety of the user experience includes Google.

So the experience people have is going to start on a search result, then it's going to land on your website.

And when people land on your website, you want that to be a good experience.

And so I think as we think about SEO and as we think about how UX and SEO connect together.

If you bring those two pieces together in that way and you kind of picture it that way where it it is connected, then it starts to make sense that Google is going to prioritize things that do make for a better experience.

And this is true of Core Vitals.

It's also true of Helpful Content Update.

It's true going years back when they prioritize mobile usability factors.

You see that with them rolling out SSL certificates and other things.

Across the board, Google wants to create a good experience both on their site with search results, but then also create a good experience on the website that people are clicking to, because they're really part of the same experience.

For sure.

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