Matthew Edgar
speaker
175 appearances
1 recordings
1 series
first heard Feb 2025
last heard Feb 2025
Matthew Edgar’s voice in public audio — every appearance, attributed to the second.
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Appearances
And the one thing that I see few sites doing and and I would say not enough sites doing, uh, is actually doing user testing.
And that to me is the most important way to understand, yes, your user experience, but understand your SEO as well.
And when I've done user testing in the past for clients
Yes, user test your website, see what kind of experiences they want there directly, but also user test the Google search results for different keywords you're thinking about.
What kind of experience do people have on those search results?
Do people want to click on those search results?
What are people's intentions behind that search and so on?
And you want to test all those different aspects of the user experience so that way you can understand, you know, where
Google's website ends where your website needs to begin, how much of Google's experience you need to bring into your site, if you do need to have more search type uh experiences on your site, or if it needs to be something else entirely. 'Cause you're right.
A lot of sites do end up trying to they mimic Google or they mimic you know, you see them mimicking social media.
Yeah.
And that's just not what Google wants.
They want you to create a good experience.
Like you said, it's you know, figure out what those use cases are for your site.
And to me, the only way you can figure that out really, I mean, yeah, you can go through your, you know, quantitative data in Google Analytics, assuming figure out G A four and you can get those metrics.
But assuming you can, like you can get really good information from there.
But
You've got to do the qualitative side too.
And that the best way to do that is, you know, through actually talking to people and see what kind of experience they want.
So I I would say there's kinda three levels that you probably want to look at it.
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