How many journalism principles that apply to SEO can you name in 30 seconds?

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What is the Voices of Search podcast and who is hosting this episode?

Tyson Stockton 0:00
The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHear Everything.com. Welcome to the Voices of Search Podcast, a member of the I Hear Everything Podcast Network. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search Podcast, Tyson Stockton.

Why did the host introduce a lightning‑round format for this interview?

Tyson Stockton 0:43
I wanna bring us back to kind of the the lightning round of of the conversation. And so I'm gonna throw a series of kind of, you know, shorter form questions at you. Each one will have its own kind of theme. So the first one's actually a new one for us. It's the first time we've done this one. So I'm sorry we're using you as a a guinea pig on it. But

How many journalism principles that apply to SEO can you name in 30 seconds?

Tyson Stockton 1:04
The topic for this is think fast. Okay. How many journalism principles that apply to SEO can you name in 30 seconds?
Dina Rickman 1:12
Okay. Um, who, what, where, why, when, how. That is a number one journalism principle. Stick people in the context for why they're reading the story. Um, and I think as well, you need to do exactly the same thing with SEO.

What is the “who, what, where, why, when, how” framework and how does it translate to SEO strategy?

Dina Rickman 1:25
So, you know, they've come maybe someone's coming in off a keyword, um, maybe someone's coming in because like uh they've found it in Chat GPT, they need to know why they're reading it, they need to get the relevant piece of information, and then you need to hook them in. in for the next bit so they're not just kind of like one and done and going off the page.
Tyson Stockton 1:42
Slow slow clock. First first time we've done that question and um I think you nailed it. So well done there.
Dina Rickman 1:51
Thank you so much. Thanks.
Tyson Stockton 1:53
But with that, that's gonna wrap up this episode of the Voice of Search podcast.

How does the episode wrap up and where can listeners connect with Dina Rickman?

Tyson Stockton 1:59
Thanks again to Dina Rickman from GoFundMe for joining us. If you'd like to contact Dina, you can find a link to her LinkedIn profile in the show notes, or be sure to check out her company's website at GoFundMe.com. If you haven't subscribed yet and want a daily stream of SEO and content marketing knowledge in your podcast feed, hit the subscribe button. In your podcast app or on YouTube, and we'll be back in your feed soon. Thanks for checking out the Voice of Search podcast, and we'll see you in the next episode.

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