How To Build Lead Machine Funnels
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
23 min
2 speakers
8 chapters
transcribed 28 days ago
Transcript
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Transcript generated automatically by AI and may contain errors.
What is the overall strategy for building a lead‑machine funnel?
The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHear Everything.com. Welcome to the Voices of Search Podcast, a member of the I Hear Everything Podcast Network. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search Podcast, Tyson Stockton.
Hey, what's going on? My name is Tyson from Previsible.io. And joining me today is Alicia Cullenhood, who is the CEO and co founder at Persuasion Experience. Persuasion Experience is a performance agency, and Alicia has personally led 600 funnels in 120 nations. Yesterday, Alicia and I talked about how to create a million dollar landing page, and we started with kind of the first approach to it as well. As kind of some of those key factors above the fold, but today we're continuing the conversation and we're going to dig into what are some of the other elements we need to think of in creating that million-dollar landing page. So with that, here's my conversation with Alicia Cullen Heard, CEO and co-founder at Persuasion Experience.
Alicia, welcome back.
Hey Tyson, good to be back. I'm excited to keep unpacking the landing page sections.
And like yesterday, I mean, we took our time working up into it because I think that was like one of the biggest like messages that I took away from it is being precise on the audience and the needs and we're matching kind of like creating parody to that and letting that lead the content. Obviously we went into kind of above the fold and that kind of high stakes ground on the page. But I feel like there's a ton that we haven't touched on that's still super important of creating that, you know, high converting page. So What other elements do you think like we need to be considering to make that kind of ideal perfect landing page?
Hmm. So there's a few other panels, building blocks, sections, whatever that you might call them, moving after the above the fold and the lead. Then this is kind of where you have to remember back to when we were calling this landing page our digital salesperson or our digital appointment setter. Then you have to start using your brain and thinking, okay, well, when somebody lands here, what does the messaging hierarchy need to be? So I'll walk through then some of the next sections. in maybe no particular order, but they will all be on your page at some point typically. So the next thing that I would normally have on the page if it wasn't after the above the fold would be our proof, right? So there's four key ingredients to making any marketing work.
Target market, understanding their language, blah, blah, blah. We've spoken about that. Number two then is the messaging, making sure that that stands out and making sure that you come across as an authority. Number three is social proof, and number four is the offer. Without having proof on your page that you can do the thing that you say you do, then you become a commodity and not an authority. And so what we wanna do is we're gonna be making claims and talking about benefits, but you gotta show that you can even do this, right? So I'm sure you can do some like alt-image tags. Again, haven't done SEO for a long time, whatever, helped optimize that. But on our page, we wanna have. We want to show, we want to demonstrate what is that dream outcome that we achieve.
The problem I see a lot of people making on landing pages when it comes to design is they'll just add random stock images and stuff designed to try and make it pretty. But that's not our goal. We're trying to make it persuasive.
How do you define and use target‑audience personas to create high‑converting landing pages?
So when I talk about social proof, I don't just mean slapping on a testimonial slider and patting yourself on the back and being like, yeah, nailed it. I'm talking about
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Chapters
8 chapters
1
What is the overall strategy for building a lead‑machine funnel?
0:00–3:56
2
How do you define and use target‑audience personas to create high‑converting landing pages?
3:56–6:25
3
Why is social proof essential and how can it be incorporated with intent?
6:25–9:33
4
How should the “five to ten reasons why” section be structured for maximum persuasion?
9:33–14:07
5
What makes a comparison table effective for converting prospects?
14:07–16:44
6
Which FAQs should be added to boost SEO and answer buyer objections?
16:44–20:23
7
How do you identify the ideal customer fit and personalize the page content?
20:23–22:28
8
What post‑conversion nurturing tactics turn leads into loyal customers?
22:28–23:11