How To Create A Holistic "Land And Expand" SEO Strategy
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
33 min
2 speakers
4 chapters
transcribed 1 month ago
Transcript
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Transcript generated automatically by AI and may contain errors.
What is the main topic discussed in this episode?
The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHear Everything.com. Welcome to the Voices of Search Podcast, a member of the I Hear Everything Podcast Network. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search Podcast, Tyson Stockton. Marking channel.
Channels often operate in silos. Teams rarely share valuable data, and more often than not, they end up competing against each other despite having a shared goal. As SEOs, we can't be successful without other channels. We are more likely, though, to partner with channels that we directly need to execute, like product teams, engineering teams, analytic, and content teams. We're more likely to crack jokes towards other marketing teams than actually. Actually working with them. But at the end of the day, there's far more to gain by us working with these other channels, and a rising tide lifts all boats. This is the Voice of Search Podcast. My name is Tysing, and joining us today is Elliot Sai, Senior Growth Manager of SEO and ASO at TexNow.
TexNow is the only carrier to offer free nationwide coverage, including unlimited talk, text, plus four. 5G data. Today, Elliot's going to be sharing with us how to strategically align marketing channels and amplify your SEO results. Elliot, welcome back.
Yeah. Hi Tyson. I'm excited to be back here.
We were we were catching up before like we hit record and I could have sworn it was like like six months to a year. And it's like it it seems like it was over a year and a half. You've moved countries, like you're back in the bay. Uh how you been?
Doing good. I'm excited to be back to the bay. But I do like Canada too. Before I lived in Canada. I still love it. I always say I'm a court of Canadian now.
Am I really yes? I mean, Canada, I've I've only had good experiences there. But it is good to have you back in California. I mean, new company, so obviously a lot's changed. And even even before when we were chatting, like I've always been kind of like interested in your like your you know, somewhat unique angle of not just focused on SEO, but also like kind of Other marketing channels. And I think as SEOs, like we oftentimes kind of fall into that mindset where it's like we just look at our own piece rather than like the larger, bigger objective. And so maybe like just to set things off, like how would you kind of advocate to the SEOs out there of how they should really be kind of like
Why do marketing channels operate in silos and how does it affect SEO success?
thinking of other channels and like how should we be viewing these other teams that at the end of the day, like they're working on the same goal that we are.
Yeah, so for my experience I'm not a traditional SEO person. I know we have talked about before we had recording. And for me is that I come from a pay influencer background. So like and when I start learning SEO, really jump in this amazing world. It's like I found SEO's really interesting. It's a foundation of everything and I always just joke around and talk about with other folks 'cause I think about Google, how Google really started Google actually started from SEO and expand to pay. And so for me I we just reverse opposite. And after learning SEO is like it make me understanding SEO is the foundation of everything, but other marketing channels have what they're good at. So we should partner really closely together to create more like a holistic view.
So SEO is always just a part of SEO can cup can be like the whole user journey funnel. And sometimes like for example, pay, pay really focusing more like conversion because they need to understand the return of each spent. So for me, just like this is a miracle of SEO, just like a lot of people don't know SEO, so they just like SEO person SEO people come here just to fight.
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Chapters
4 chapters
1
What is the main topic discussed in this episode?
0:00–3:05
2
Why do marketing channels operate in silos and how does it affect SEO success?
3:05–14:21
3
How did Elliot’s paid‑search and influencer background shape his SEO approach?
14:21–27:05
4
What does it mean to run SEO like a paid channel with revenue‑driven forecasting?
27:05–32:42