How to prioritize your SEO investment efforts
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
4 min
1 speaker
5 chapters
transcribed 1 month ago
Transcript
jump: chapters · speakers · find in transcriptTranscript
Transcript generated automatically by AI and may contain errors.
What should enterprises prioritize when they have a limited SEO budget and need to implement AI workflows?
The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHear Everything.com. Welcome to the Voices of Search Podcast, a member of the I Hear Everything Podcast Network. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search Podcast, Tyson Stockton. Final question
is a toss-up.
How can AI be used at the start of the content process to boost research, brief creation, and site architecture?
And with this, we want to know if you're working with a limited budget and you need to invest in one aspect of SEO to implement AI workflows, what would you prioritize and why?
Content, definitely content. I I said, you know, I think brands that can execute more content in more places are going to be the brands that that win in AI powered search experiences and become become that differentiator. So I would prioritize investing budget that helps you deliver on that statement. And I would invest that budget at the start of the process. Right, around you know, research, using it to, you know, help you build content briefs, using it to help identify what you can improve versus what you need to create net new, using it to help you structure um not just individual content pieces, but how that sits on the website. You know, think about hub and spoke models, topical clustering. I think all of those things are areas where you can use
AI um in order to help, you know, make you more efficient in that process. Don't use it to handle full creation.
Why is increasing content velocity and output across the web essential for AI‑powered search success?
I think demonstrating human experience and expertise in your content output is definitely now more valuable than error, ever. But content would be the area and the start of that content process is where I would lean in AI workflows.
And it it it sounds like a core fundamental in your your strategy or process is accepting this reality of we need to increase our velocity and output of content for our footprint on the web, regardless of on site or off. And so it feels like One of the core pieces that you're looking to solve for then is that velocity and output. And then where can you use this to kind of empower and enable that?
Yeah, yeah, a hundred percent. And knowing where, you know, making sure that you're not creating content for the sake of creating it, but it does have it does have utility, it does have value. And then also making sure you understand all of the influential sources um around your category, around your brand that are being used to, you know, train the large language models and are appearing in these AI-powered search experiences. To then
How do you identify and leverage influential content sources that train large language models for better search visibility?
hand off into kind of like, you know, the PR and the partnership conversations.
Yeah. It's move faster, move quicker, but be deliberate and be strategic in that placement. A hundred percent. Well with that, that's gonna wrap up this episode of the Voice of Search podcast. Thanks again to Tom from Crowd for joining us. If you'd like to contact Tom and find out more about him, uh be sure to check out his LinkedIn profile in our show notes or also check out his company's website at crowd.com. Be sure to go over there and check out
What are the key takeaways and next steps for listeners wanting to apply these SEO and AI strategies?
Um, some of the things that mentioned in this episode, like the Search Anywhere product as well as the brand AI. And if you haven't subscribed yet and would like a daily stream of SEO and content marketing, uh be sure to hit that subscribe button on your podcast app or on YouTube, and we'll be back in your feed in the next following day. Now with that, that's all for today. Thanks for stopping by and we'll see you in the next episode.
No segments match your search.
Select any passage to copy it with its citation or turn it into a shareable card.
Chapters
5 chapters
1
What should enterprises prioritize when they have a limited SEO budget and need to implement AI workflows?
0:00–0:45
2
How can AI be used at the start of the content process to boost research, brief creation, and site architecture?
0:45–1:54
3
Why is increasing content velocity and output across the web essential for AI‑powered search success?
1:54–3:04
4
How do you identify and leverage influential content sources that train large language models for better search visibility?
3:04–3:36
5
What are the key takeaways and next steps for listeners wanting to apply these SEO and AI strategies?
3:36–4:00