How to set up Gen AI workflows while future-proofing for what comes next
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
9 min
1 speaker
2 chapters
transcribed 1 month ago
Transcript
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Transcript generated automatically by AI and may contain errors.
What is the core challenge enterprises face when implementing Gen AI workflows?
The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHear Everything.com. Welcome to the Voices of Search Podcast, a member of the I Hear Everything Podcast Network. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search Podcast, Tyson Stockton. Final question is game plan. So the scenario is you're building an SEO program from scratch.
How do you set up Gen AI workflows while future proofing what comes next?
Okay, this was the lightning round, right? I mean, yeah. Lightning round. Okay. Um so the first thing I would look at, which i might not be directly SEO but it influences it is You know, you gotta use things like clod code or Or things like that is a fundamental part of how you develop stuff. Uh remembering that you still need human in the loop because the code is often uh flawed and sometimes in ways that could be hard to find too. So Just be aware of that. But uh It should be able to give you a lot of efficiencies on that side of things. Second, think about The role. that you can have in deciding what content to put on your site. you know, the organization of it, uh how you you know, go about uh uh creating content and you know, there's so many different ways it can help.
Can also write Schema for you, H C access code. You know, th there's so many different parts to it. just have to design your organization to have the right level of human in the loop. And if you have the wild eyed visionary then you probably need about ten times more human in the loop than what they're thinking. Uh and if you have the the skeptic, you probably need uh half to a quarter of the humans that they are that they're thinking. So find that average somehow. But it look, it should be pretty easy to do. Just set up the process so that you definitely have a bit too much human in the loop to start. Until you find out what feels comfortable and you've got the right balance. And then tune it. The most important thing is get in the game if you're not, right?
And if you had trouble finding those boundaries, then you gotta, you know, find the right help to help you figure out what those boundaries are. Uh and uh get going 'cause If you think about the objectives right and you knew this was gonna be a longer answer, I warned you.
Go for thirty percent increase in efficiency of your operations. You know how many people would have died for thirty percent five years ago? Oh my goodness, it's transformative. So just
just take the wing that's on the table and don't try to make too much of it. And have some fun along the way.
That's perfect advice too. And I think a lot of people are having conversations of, hey, I'm having, you know, impact negative impacts to traffic to the site. And I think that last piece of your answer of like, hey, there's other wins available that may not just be an absolute traffic. I mean, obviously we have to look at what's that traffic converting and all those other layers to it. But I think like that efficiency gain and that potential of like further output of activity from the team is such a key piece. And to like The future proofing aspects of that question, I think you hit head on with the human in the loop piece, which goes back to our first question of if we don't think that there is gonna be a world, at least within the current technology.
where it can operate without that, then that has to be then in the planning and it has to be kind of that security safety net to ensure that future impact potential.
Well and that ends up ultimately being your value add because if I can just tell ChatGPT to do everything for me, so kinda competitor. And so, you know, what can you do to make sure that there's there's real extra level of of value add?
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