How will machine trust signals evolve for content creators next year?
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
8 min
2 speakers
6 chapters
transcribed 1 month ago
Transcript
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Transcript generated automatically by AI and may contain errors.
What is the main question driving today’s discussion on machine trust signals?
The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHear Everything.com. Welcome to the Voices of Search Podcast, a member of the I Hear Everything Podcast Network. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search Podcast, Tyson Stockton.
And this one's uh this is a little challenging one. But then it so the next question I'm gonna have here is crystal ball. And so this one, you know, we're looking out into the future, we're predicting what we think's gonna happen. And The question would be, how will machine trust signals evolve for content creators in the next year?
Okay. So that's actually fairly straightforward, at least in my view and in my opinion. Okay. Um Please forgive my bias on this one because as one of the people who launched schema.org Oh. Structured data. Get it done! Like Like, I don't know who else needs to hear this, right? But like, get it done. Don't ask, like, should I use this? Yes, you should. And if there is something legitimately not in a library that you think should be in there, then you should propose it. But just keep in mind you can't propose something that benefits you and not anyone else. It has to be a group benefit that is the only thing that will be added to the schema library.
Why does the guest say structured data and schema.org are still essential for SEO?
However, do not feel like the library is set, like it is malleable. You can influence changes. Um, having said that, uh, none of these systems care what structured. Markup you use, uh JSON, schema.org, uh RDFA, uh If anyone's still using that, like well, it doesn't matter, right? Here's the real point. The point is you don't have to go back and retrofit your other work with something new. Like you don't have to worry about that. Okay. But those trust signals matter, and not just those trust signals, the trust signals that we all tried to game back in the day. Okay. Things like notations in other areas. So if you are a doctor, being a member of a professional association, being noted by your school as a graduate in their list of graduates, like.
You might not care about that, but it's kind of important to the LLM, who doesn't personally know you, that you are in fact that doctor, that there is a direct connection there. And who better to maintain that than you? Because it's in your interest. So you should do that. Because I guarantee you at some point there's a bad actor who's going to go out there and try to claim that reference for themselves to try to gain the system. Because that's what bad actors do. I think that the trust signals of responsiveness incredibly important. Because you can imagine people asking these AI systems, I want this product, but I want to buy it from a company who has good customer service. Okay, well, if your history on responsiveness for reviews is that it takes you six months to reply to even good reviews,
That one signal, that one, one signal is a vector. And that vector says. You suck against the query.
How will professional credentials and affiliations become new trust signals for LLMs?
So you will immediately be filtered out in favor of somebody who sucks less. And so on up until someone who is great, who happens to have the product, has it available, same price, and good customer service, whoever makes like whoever hits that trifecta, quadfecta, whatever it is, they will be the answer that's brought back.
Time for a one-minute break to hear from our sponsor, Previsible. So you're looking for SEO help, then you got a couple of options. You could start replying to spam from agencies that claim they can get you to rank number one on Google. You can pay an hourly rate for a consultant who will inevitably nickel and dime you with hourly charges, or you can work with a cookie cutter agency to quickly launch a strategy-less project with low success rate. None of those sound very good.
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Chapters
6 chapters
1
What is the main question driving today’s discussion on machine trust signals?
0:00–1:44
2
Why does the guest say structured data and schema.org are still essential for SEO?
1:44–3:33
3
How will professional credentials and affiliations become new trust signals for LLMs?
3:33–5:08
4
Why is responsiveness to reviews becoming a critical ranking factor for AI?
5:08–6:47
5
How should content creators police their output to maintain credibility with AI crawlers?
6:47–7:48
6
What does the “social currency” or brand footprint mean for future AI trust algorithms?
7:48–8:05