Human-Driven, AI-assisted SEO
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
21 min
3 speakers
3 chapters
transcribed 1 month ago
Transcript
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Transcript generated automatically by AI and may contain errors.
What is human‑driven, AI‑assisted SEO and why does it matter?
The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHear Everything.com. Welcome to the Voices of Search Podcast, a member of the I Hear Everything Podcast Network. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search Podcast, Tyson Stockton.
Hey, what's going on? My name is Tyson from previsible.io, and joining me today is Chris Rolf, who is the founder and president, chief visionary at Boulder SEO Marketing. Boulder SEO Marketing specializes in innovative and effective SEO solutions. The company focuses on transparency and tailored tactics to help clients dominate search results, boost conversions in an ever evolving digital language. Landscape. Today, Chris and I are going to be discussing human-driven AI-assisted SEO. And with that, here's my conversation with Chris Ralph, founder and president at Boulder SEO Marketing. Chris, welcome to the podcast.
Hey Tyson, thanks so much for the beautiful introduction and for having me on your show. I'm pumped to be here.
Yeah, so I mean today we're looking at the intersection, human driven, but with AI, I think it feels like we're already like just jumping right into one of the big questions that a lot of people have of like, how far do you use AI and where do you use human intervention? From your perspective, what's kind of some of the driving principles of knowing where to leverage what kind of tool or asset?
All right, great question to get this conversation kicked off. So let me let me take a step back. Бак і новен в твітайту. Chat GPT emerged out of nowhere, right? It was, I think they got the most users in the short amount of time in history. Uh so it's a revolution, right? I immediately recognized that this is a game changer. Uh, you know, remember back in you know 1996 when Google emerged, it it felt like that. We're back to that year where something groundbreaking is happening. So I got invited to talk about. AI and how it's gonna transform digital marketing in the future by a localization industry association company. And very little was known about you know AI Chat GPT back then. So I went to YouTube and I found this conference called Transform X.
It was basically the leading conference on AI, what was about to happen, you know, in digital marketing, etc. So I watched about 120 hours of YouTube videos to really become familiar what is happening, you know, with AI, how it's gonna impact digital marketing and anything in our lives. So That's when I realized this is gonna be massive. Uh, where we're at now, this is what this conversation is going to be about. It's nothing. We're gonna see so much more how AI is not only gonna transform search engine optimization, digital marketing in general, but you know, the entire world. So I got very excited to dive. into AI and SEO. And I soon figured out you know it has to be right now a human-driven but AI-assisted process.
This is how agencies are gonna differentiate themselves from other agencies. If you're not already using AI in basically anything that you do right now, uh on an agency level, you are behind. the curve. So sorry, that's a bit a long a long intro, but I think that's the foundation for our conversation here.
And I guess with that notion and so we're we're kind of just looking at like the tip of the iceberg from how this will be integrated into our day to day, our workflows, I mean, even outside of SEO. What do you feel like are the kind of primar like the foundational pillars that you'd advocate people either getting more familiar with, preparing themselves around? Like what what are kind of these like foundational building blocks that would enable someone to be at the forefront?
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