Illustrating SEO Impact To Executives
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
29 min
2 speakers
5 chapters
transcribed 29 days ago
Transcript
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Transcript generated automatically by AI and may contain errors.
What is the main focus of the episode and who is the guest?
The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHear Everything dot com. Welcome to the Voices of Search Podcast, a member of the I Hear Everything Podcast Network. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search Podcast, Tyson Stockton.
Hey, what's going on? My name's Tyson from Freebisible.io. Joining me today is Sharon Perdue, who's the director of SEO and content performance at Autodesk. Autodesk is the global leader in design and make technology, empowering architects, builders, engineers, designers, manufacturers, 3D artists, and production teams. Yesterday Sharon and I talked about gaining SEO buy-in within large enterprises. And today we're continuing the conversation and we're discussing illustrating SEO impact to executives. With that, here's my conversation with Sharon Perdue, the director of SEO and content performance at Autodesk. Sharon, welcome back.
Thanks for having me again.
I feel like we covered a lot of ground yesterday, and it's a it's a good precursor to this conversation. And we were talking about How we can get buy-in for SEO across an organization, challenges between different parts of the business. And we spent a lot of time kind of talking about speaking the broader business language of an organization. And I feel like that's gonna be a common theme in this as well. So like First, kind of like setting the stage for the listeners. When we're talking about illustrating SEO Impact to executives, like how does that differ than maybe how we might talk amongst ourselves about SEO Impact?
Yeah, I think the number one thing to remember and always have at the top of mind is they have very busy schedules and time is precious to them. Um so when we speak amongst ourselves, you know, those conversations look very different and and yesterday we spoke about, you know, staying out of the weeds and it's so important that we keep that in mind when We're speaking to execs or illustrating to execs because they don't have the time. They're they're off from meeting to meeting to meeting. And even then, you know, the just the mental commitment they can even give in those meetings. They've got so much going on. And so generally when you're illustrating the impact or even asking for that buy-in or the resources, you've got to be very clear and concise.
And often what I recommend is you you start with the ask first or the punchline first. So if you're presenting a result, get straight to it, right? Unless you've got a really great story that you can tell to kind of do that storytelling and get the excitement up in the room. You know, if you've got five minutes to present, know that you've got five minutes, get right to the bottom line. What was the result? And you know if you're presenting slides, for example, keep the Those short and sweet. When you think about SEOs, how we optimize a page, we do the same thing with slides. And so when we think about the header of a slide, that is our H1, that should have the, you know, everything that you've done that should summarize it as exciting as you can make it.
Why do executives need a concise, results‑focused SEO narrative?
But the thing that I hate is when I see a slide and it's just like your rear data for this as as the header. You know, make the header your punchline. What did you accomplish? What did you achieve? If something didn't go great, what did you learn? And then you you tell a very simple story. Keep keep the bullets short and sweet. Do not, you know, word vomit all over the slides. Um I cannot tell you the number of VPs that have given feedback like this. over the years. So like too many words, too many words, too many words. Keep it short and sweet, of one or two visualizations at most, and always cite your data sources.
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Chapters
5 chapters
1
What is the main focus of the episode and who is the guest?
0:00–3:45
2
Why do executives need a concise, results‑focused SEO narrative?
3:45–9:08
3
How should SEOs structure a presentation to capture an executive’s attention?
9:08–15:01
4
What slide‑design rules help turn SEO data into executive‑ready visuals?
15:01–23:55
5
How can you add context and benchmarks so executives understand SEO impact?
23:55–29:19