Importance In Taxonomy For Large Websites
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
17 min
2 speakers
4 chapters
transcribed 1 month ago
Transcript
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The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHear Everything.com. Welcome to the Voices of Search Podcast, a member of the I Hear Everything Podcast Network. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search Podcast, Tyson Stockton. Hey what's going on?
My name is Tyson Stockton from Previsible.io. And joining me today is Alex Silverberg, friend of the podcast, and also president and SEO strategist at APSEO. With a decade of industry experience serving B2B, B2C, e-commerce websites, APSEO's mission is to empower business owners to make more informed decisions about their digital marketing future. Future. Yesterday, Alex and I talked about how to optimize for SGE. And today we're going to continue the conversation by discussing the importance in taxonomy for large website. All right. Here's my conversation with Alex Silverberg, SEO strategist and president at AP SEO. Alex, welcome back.
Thanks for having me again. Happy to talk SEO with you again. Uh, I really enjoyed our conversation last time, so happy to dive in.
Yeah, it's always always good to talk shop with you. I feel like you left the listeners with a bunch of great advice and tips. So if anyone didn't check out the previous episode, go ahead and check the previous episode in whatever you're listening to this on. But today I feel like we have at least for me, I'm really in I mean it is an SEO podcast. So I think for a lot of listeners out there, an interesting topic. You're calling out the importance of taxonomy for large websites and without even knowing the content that we're gonna get into, I'm already excited for you to call out kind of this because I think this is such a key area for large websites. But maybe for the listeners out there, whether, you know, maybe they haven't done SEO at the enterprise level on a large website, or maybe, you know, they're just kind of settling into a new role, like working on it.
How would you communicate or kind of describe why taxonomy is so critical at the enterprise level or at in any large website?
Yeah, and I I think this is a really important topic for us to discuss, not only for SEO, but marketing as a whole. Because taxonomy is just another word for site architecture. It's how you organize your site. And you notice that I didn't have any SEO buzzwords in there or anything. And it is something that's super important for SEO, but honestly it affects all parts of your business, especially if you're a large website. So it's really, really important. For you to think about this very deeply, not too deeply, where you kind of run yourself in circles, but really think about your product catalog. and what you're offering and how do you organize that? How does it make sense for the user? And also the search engines.
And how do you just want to categorize your site? What do you want the experience to be of someone just uh navigating and trying to find what they're looking for?
Absolutely. And what would be some common elements of good taxonomy versus bad taxonomy?
That's a great question. So let's think about what happens when you don't have good taxonomy. Without proper taxonomy, users are gonna have a very frustrating time navigating your site. And it's possible that they're gonna miss your most important pages. It's not gonna be a good experience for them. And at the end of the day, it's probably not gonna be a good experience for the search engines as well. Similarly, if your taxonomy isn't organized properly, it's possible that you're going to miss the full value from the search engines on that. It's going to miss important relationships between your pages. And the users are probably not going to be able to find what they're looking for.
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