Improving A Headless CMS
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
21 min
2 speakers
7 chapters
transcribed 29 days ago
Transcript
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Transcript generated automatically by AI and may contain errors.
What is a headless CMS and how does it differ from a traditional CMS?
The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHear Everything.com. Welcome to the Voices of Search Podcast, a member of the I Hear Everything Podcast Network. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search Podcast, Tyson Stockton.
Hey, what's going on? My name is Tyson from Previsible.io, and joining me today is Jonathan Ames, who is the director of marketing at ButterCMS. ButterCMS is a platform that offers a headless content management system, a powerful tool for developers to build and manage dynamic websites easily. Built for developers, it provides a flexible and scalable solution for content management needs. Yesterday Jonathan and I talked about the impact of a CMS on SEO and today we're continuing the conversation by discussing improving a headless CMS. With that, here's my conversation with Jonathan Ames, Director of Marketing at ButterCMS. Jonathan, welcome back.
Hey, thanks for having me on again. Great episode yesterday and uh look forward to talking more today.
And yesterday we were kind of uh fighting the battle for a better CMS. We were talking about kind of the intersection points, the impact points, the value adds from an SEO perspective. And today we're gonna dive a little bit deeper into a headless CMS. And I know we touched on it yesterday, but just in case anyone missed yesterday's episode and maybe they're a little bit newer to SEO, like can Can you first kind of like just break down for everyone what a headless CMS is, how it differs from maybe a more traditional CMS, but kind of let's level the playing field on what we mean by a headless CMS.
Yeah, absolutely. So a headless CMS, the the word came out maybe like five, six years ago. And the idea was that the head of a website is the front end. It's what's the visual layer that people see. It's the code that actually creates the visuals. So the CMS is then the back end, and the front end is your head. And a headless CMS simply cuts the back.
Why do developers prefer a headless CMS for flexibility and performance?
End where you put the content in for your website from the front end. And what this really allows you to do is create a faster, more functional front end that can be swapped out easily with another front end without making any problems on the back end of things. So you keep those two parts separate. A traditional CMS combines those two, which is easier in the beginning because basically Basically, you put in your content on the back end of your CMS and it spits out front-end code for you, which is really nice. Because you are able to preview your site, you build it right then, it's right in front of you. It's much faster to get started with a traditional CMS. As far as the benefits, why people have started switching over to headless, there's a couple of reasons, but one is for more control of that front end, your developers want to.
Build maybe in their own framework. They want to have less code bloat. So a CMS is software building code. It's going to be a little bit bloated with things that are unnecessary. It's going to slow down your page load speed. So for that reason, headless is a good option there. Another reason is because the back-end content is separated from the front end, you can have various front ends that connect to that back end. So So you could have a website here, you could have a blog there, you could have a mobile app over here, you could send information via headless to your social media, whatever you want. Your headless CMS can be the back-end controlling spot for all that stuff. You have multiple websites, super easy to do in a headless CMS.
It can just point to every domain you want and run all that, multiple languages, all that's really easy to do in a headless.
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Chapters
7 chapters
1
What is a headless CMS and how does it differ from a traditional CMS?
0:00–2:33
2
Why do developers prefer a headless CMS for flexibility and performance?
2:33–6:03
3
What factors make one headless CMS stronger or weaker than another?
6:03–9:04
4
How can SEOs protect and even improve rankings during a CMS migration?
9:04–12:24
5
What practical steps should teams take when setting up a new headless CMS?
12:24–15:32
6
How does faster page‑load speed from a headless CMS boost e‑commerce conversions?
15:32–18:50
7
How can SEO professionals earn a seat at the table during a CMS transition?
18:50–21:16