In the age of AI will localized content still hold the same value and weight?
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
5 min
1 speaker
5 chapters
transcribed 1 month ago
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What is the core question about AI and the future of localized content?
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So the last question is gonna be crystal ball. With the advances in AI and LLMs, will localized content always hold the same weight? Yes. And
more. And
more. Okay.
How does Sebastien define localized content as unique and market‑specific?
I think 'cause another way to think about localized content is even more unique or original content. It showcases that you understand the market that you're going into and that you're not taking a global generalistic approach. So In my experience, and this can be a little bit tricky, I'm not saying that every company now should localize every piece of content because you don't want to you don't want to be in a world where you have one web page per country. That's not a good world to be in. So I'm choosing my words carefully here. But there is a world where that also works. And in my experience, when you do a good, really good job localizing and you're really showcasing why. Your product Is unique or different between US market or GB market or Japan market, even if it's the same product and you're showcasing the differences.
I've seen that being really, really a an advantage from a ranking performance and convert, I mean, man, conversion standpoint, 100%, like we talked about before. So I I think the localized content will hold even more value regardless. Regardless of AI LLM. I think that AI LLN might just bring that laziness into. So if they can help us with even further showcasing the market uniqueness between each market, then that can be a huge advantage, which I think obviously they can help.
Why shouldn’t every company create a separate page for every country?
100%. I agree with you. From my side, I would say it's simply because of consumer behavior. Like as long as consumers are more likely to connect, relate, trust with localized content, then no matter how sophisticated the systems are, they're always going to want to reward that because they're chasing that same user.
I think I saw this. I wrote it down somewhere. I saw this statistic actually. It was something, and I can't seem to find it right now. So I'm gonna paraphrase it, but it was something that from a purchasing standpoint, consumers are 40% more likely to buy a product that's been localized than something that is general. So that's that's a pretty high share, 40%. And right now, there's this other statistics that I saw. Not sure if it makes sense, but it's something that the web is 55% English content, but there's only like a five percent of the population that's native English. Now, that's not exactly true because I know India India is not native English, but a lot of people in India speak English. So I think that 5% is a little bit understated.
I haven't done my math here.
What evidence shows localized pages boost conversions by up to 40%?
But ultimately, if you think About it that way, if 40% want to are more likely to buy if it's localized content and most of the websites out there are in English, then there is a huge opportunity to actually localize into non-English or different variations of English to try to appeal to your CrossFec buyer and actually make a lot of money. You're a lot of brands are probably leaving a lot of money on the table because of this and not understanding the global relevance.
100%. It's a you know, we're we're coming back to I think the principles and the basics of, you know, the madmen kind of advertising days.
Yeah, that's true. I mean everything what it likes everything goes in circles, right? Anyways, it's all it's all cycle.
Absolutely. Well, that's gonna wrap up this episode of the Voice of Search podcast. Thanks again to Sebastian Eger for joining us.
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Chapters
5 chapters
1
What is the core question about AI and the future of localized content?
0:00–0:58
2
How does Sebastien define localized content as unique and market‑specific?
0:58–2:27
3
Why shouldn’t every company create a separate page for every country?
2:27–3:37
4
What evidence shows localized pages boost conversions by up to 40%?
3:37–4:48
5
How does the English‑dominant web create a 55% vs 5% opportunity gap for localization?
4:48–4:59