Invest more in email automation or expanding affiliate programs?
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
2 min
1 speaker
5 chapters
transcribed 1 month ago
Transcript
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Transcript generated automatically by AI and may contain errors.
What is the episode’s opening introduction and who is hosting?
The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHear Everything.com. Welcome to the Voices of Search Podcast, a member of the I Hear Everything Podcast Network.
Why does the host ask which marketing channel should partner with email – SEO or Paid Search?
Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search Podcast, Tyson Stockton. Alright, so next one is a toss-up. If you had to pick one other marketing channel to partner with from an email perspective.
How does Patrick McKenna argue that SEO is the better partner for email campaigns?
Would you be looking to partner with Paid Search or SEO?
I think SEO because the content again, I think is just so critically important. And so if we can develop better content, we can be more successful with email. And if we can develop better content, we'll be more successful with SEO. Really good content drives engagement better than anything else. And so page search really isn't responsible for content development.
What role does email automation play as search attribution becomes less transparent with AI?
from my perspective in any way. Whereas SEO it's critically important to their success. So I think partnering with an SEO team would be definitely the place I would I would focus my my attention.
And I with that one, I feel like so many people or at least so many companies would probably automatically assume that the paid search and email and typically I feel like those teams may be a little bit closer aligned. But I do like your point and you know, we covered it earlier in the conversation too, that it's there's a value add going both directions there. A hundred percent.
How does the episode wrap up and where can listeners connect with Patrick McKenna?
Well, with that, that's gonna wrap up this episode of the Voice of Search podcasts. Thanks again to Patrick McKenna from DMI Partners for joining us. If you'd like to content Patrick, you can find a link to his LinkedIn profile in the show notes, or you can go on over to his website at dmipartners.com. If you haven't subscribed yet and you want a daily stream of SEO and content marketing knowledge in your podcast feed, hit the subscribe button on your podcast. Podcast app or on YouTube, and we'll be back in your feed soon. With that, that's all for today. Thanks for stopping by, and we'll see you in the next episode.
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Chapters
5 chapters
1
What is the episode’s opening introduction and who is hosting?
0:00–0:28
2
Why does the host ask which marketing channel should partner with email – SEO or Paid Search?
0:28–0:52
3
How does Patrick McKenna argue that SEO is the better partner for email campaigns?
0:52–1:22
4
What role does email automation play as search attribution becomes less transparent with AI?
1:22–1:57
5
How does the episode wrap up and where can listeners connect with Patrick McKenna?
1:57–2:29