Is using clickbait ever going to die off?
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
4 min
2 speakers
5 chapters
transcribed 1 month ago
Transcript
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Transcript generated automatically by AI and may contain errors.
What is clickbait and why does it spark debate?
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Okay.
Is using clickbait ever going to die off?
How does Dina Rickman differentiate compelling headlines from misleading clickbait?
Okay, well, if I ever write a novel, it will be in defence of clickbait because what does clickbait mean? Writing things that people are interested in and they wanna read. So no, like it will never stop. Uh uh people will never stop writing things that they're interested in and they wanna read. And if someone reels you in and they don't fulfil that promise, that's not clickbait, it's bad content.
Interesting. Okay. So you're kind of flipping it around because I feel like there's so much potentially negative annotation around clickbait.
Yeah, but like yeah, like oh the oh that's clickbait. Like you made me click on the link. It's like it's my job to make you click on the link.
Why is fulfilling a headline’s promise more important than the headline itself?
But it's also my job to make you enjoy after you click on the link, you know? So it's like so if someone says something that that is clickbait, then it's not um an insult that they were interested in compelled, but it's it shows that I did something wrong with my content by not fulfilling the promise of that headline or that piece of content. You know, um but compelling and interesting headlines have been around since, you know, the dawn of the printing press. There's a very famous headline in the UK which is Freddy Star Hate My Ate My Hamster, which is I think was from where even before that I was born. But I remember it, like 'cause my parents used to talk about it. Um I what I don't remember is whether or not he did actually eat the hamster.
No, I feel like people point a lot of blame at the media and the publishing for clickbait, but it's like, is that the blame or is it the consumer behavior? It's like One is chasing the consumer. And if that's what the consumer's wanting and ingesting, it's like at some point there has to be some like ownership or at least like accountability of like
How have attention‑grabbing headlines existed since the printing press?
I don't know, the consumer like the public of what they're wanting, not necessarily like those providing it.
Maybe I well, I think the the media needs to think about how to help people become interested in everything, right? Like so, you know, when you're a journalist and you want people to read your exposes, not just your weather stories, you know? So it's about making everything as interesting and compelling as the weather. But one thing I'll say about consumer behavior is that a lot of people read romance novels. You can see that. You can see that in like, you know know the Amazon charts, but have you ever met someone who's admitted or when you say what's your favourite novel, have you ever met someone who said like oh I love, you know, like a romance novel? Um so I think people aren't always honest with what they're interested in, maybe not even honest with themselves with what they're interested in.
Except for the weather.
Oh, except for the weather.
What role do consumer habits play in the rise of clickbait?
Yeah.
No one's honest about being interested in the weather.
Yes. We are allowed to talk we are allowed to admit how much we like talking about and reading about the weather.
But with that, that's gonna wrap up this episode of the Voice of Search podcast. Thanks again to Dina Rickman from GoFundMe for joining us. If you'd like to contact Dina, you can find a link to her LinkedIn profile in the show notes, or be sure to check out her company's website at GoFundMe.com. If you haven't subscribed yet and want a daily stream of SEO and content marketing knowledge in your podcast feed, hit the subscribe button.
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Chapters
5 chapters
1
What is clickbait and why does it spark debate?
0:00–0:49
2
How does Dina Rickman differentiate compelling headlines from misleading clickbait?
0:49–1:25
3
Why is fulfilling a headline’s promise more important than the headline itself?
1:25–2:28
4
How have attention‑grabbing headlines existed since the printing press?
2:28–3:22
5
What role do consumer habits play in the rise of clickbait?
3:22–4:04