Key skill sets and roles to build your SEO team from the ground up
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
11 min
1 speaker
3 chapters
transcribed 1 month ago
Transcript
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Transcript generated automatically by AI and may contain errors.
What is the core challenge when building an SEO team from scratch?
The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHear Everything.com. Welcome to the Voices of Search Podcast, a member of the I Hear Everything Podcast Network. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search Podcast, Tyson Stockton. Last question we got.
So this one we've actually I mean, I feel like this is a good summary kind of question because it hits on some of the topics and points that we had earlier. And so this one's Creating a game plan. And the scenario is you're building an SEO team and program from the ground up. So you're not inheriting any existing pieces or individuals, but everything's ground up. What are the key skill sets and roles that you would be targeting to build out your team?
Oh, okay. Well first off, look, easy answer to this is um I just wrote two articles in the last three weeks on exactly this. So, you know, there's that, right? But let me get into some of this. First and foremost, you have to start with your job descriptions. You have to understand the work that exists today. So the things we've talked about, um, vector analysis, you know, retrieval tracking and auditing. So being able to go into the system, run the query, get the result, keep that in a report, see what that looks like over time. Not particularly a big skill, but having a familiarity with it and being able to understand what a citation looks like in each of the major platforms so that you know if you have been cited or not.
Figuring out how to tease out within an answer if you have been cited. Because it's one thing to see your URL there or your domain there in a link. It's something different for you to know that that phrase that was used in the answer is a phrase from your website. So like that requires a focus, right? Like a an understanding of those systems. Get familiar with the concept of chunking because it will have a major impact on how you write and how you organize content on a page. I would absolutely become a master at structured data. I would be a master of structured data all up. Easy for me to say I've spent my career, you know, getting on top of that. But at the very least, you have to know everything there is to know about whatever vertical you're in.
And there is a vertical in there for you. So you have to dive deep on it. To the point where what I'm looking for in the skills of a person. Is I don't want a traditional like SEO analyst or SEO manager job description. What I need is all of that, plus these AI components. So when I go to scan for and I'm looking at resumes for people I want to hire, if they're not automatically aligned with this AI. And with doing these things and I don't mean they have a line in their resume saying I use AI, like congratulations. That's like saying you breathe oxygen. All right. The good for you, you know? But but if they're not calling those things out, then you're screened out. You're not, you're not gonna get the interview to come and be a part of my team.
I'm not delusional. I don't think people know how to do optimization for AI environments as a core competency at this point. I think that we're still very young. We've got people who understand parts of it, people who understand probably quite a bit of it, but they're relatively few. And so I'm looking for people that are flexible. I want people that have shown an aptitude for learning new skills. Okay. So kind of want like um, I think of it as the drippy T-shaped marketer.
Which specific skill sets and roles should be prioritized for a new SEO team?
So you you've got like you're really deep in SEO, okay? But you've got drips coming down in all these other areas, right? Social and paid and content and you know, technical, like. Like, I need to see those things because that's the type of mind that I can then hand the AI problem to and say, now learn this.
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