Long-form financial guides or interactive calculators?
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
5 min
2 speakers
2 chapters
transcribed 1 month ago
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And I think the interesting piece of this question is one is inherently going to have potential LLM opportunities, or one is going to be more within the site. So given the limited limited resources, which which direction do you go?
Um, interactive calculators all the way. Yeah. I think the long form financial guides, you know, it's if it's a trade off, interactive calculators. You can still add content to surround your calculator and to give it color and and life. But um chat based interface is not a replacement for something someone can play with and change. You know, sure an LLM can do calculations for you, but every time you want to do a new calculation, you have to reprompt it instead of just clicking a few buttons like you would on a regular calculator. I think tools um that are efficient and intuitive are really gonna win with users. That's another limiting factor of LLMs is that it is very chat based at the moment. So um if you can create something that is that that people can touch and and manipulate in real time, you know, typing is not the only way um
users, you know, people in general like to communicate. There's many forms of communication and I think um offering them a new uh, you know, mode of uh sorry, um but ba basically giving them, you know, something they can touch with their own hands. Yeah.
Well, and it I feel like it it really comes back to some of your previous points on value. It's like a calculator in nature is gonna give something very specific to their situation, in which case I would assume you're gonna have more value derived from it, where the long form it's you know, that kind of moonshot of like, uh, maybe it hits, maybe it doesn't, you know, but it's like it's less specific, I guess.
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What question kicks off the debate between long‑form guides and interactive calculators?
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Right. And I'll I'll also say whenever I think about long form content
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