Mastering Internal Linking
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
15 min
2 speakers
3 chapters
transcribed 29 days ago
Transcript
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Transcript generated automatically by AI and may contain errors.
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The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHear Everything.com. Welcome to the Voices of Search Podcast, a member of the I Hear Everything Podcast Network. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search Podcast, Tyson
Stockton. Hey, what's going on? My name is Tyson from previsible.io. And joining me today is Gabby Truxler, who is an independent SEO consultant specializing in finance, banking, and e-commerce, providing services for digital marketing solutions for businesses of all sizes. Yesterday, Gabby and I talked about effective product page optimization. And today we're continuing the conversation by discussing mastering internal linking. With that, here's my conversation with Gabby Truxler, independent SEO consultant. Gabby, welcome back.
Thank you so much. I'm excited for today.
Yeah. So today I feel like is one of my favorite topics within e-commerce, internal linking. Most e-com shops, like you're dealing with large websites. Most of the time, a lot of our conversations in SEO gravitate towards, I mean, at least in the last few years, it's gravitating towards content. So let's throw in some generative AI in there. And then also You know, a little bit kind of on like the page performance, Core Web Idol stuff, but I feel like internal linking maybe doesn't get enough love that it deserves, especially in like the world of e-com where you have so many levers to pull. So to start things off for the listeners, like How would you advocate for internal linking as far as an SEO initiative or a potential lever that we have as SEOs to pull?
Yeah, I think what you said about internal linking maybe not being not having as much buy in is really true. Although I've seen it really take off. Um, I think since twenty twenty. When when we started or when I started Faye in twenty twenty, really no one was talking about internal linking. But nowadays I see it a lot more. Yeah, so I would really It it depends if you're an in-house SEO or working at an agency, but really advocate by educate, right, your client and telling them that basically a page that isn't linked to as often will just not get as much attention in the eyes of search engines. That's like a really, really simplified way of putting it. And that pages that you might be publishing regularly, like new blog posts, new products, that you really if you invest in internal linking and not just publish and pray.
then you can really help these pages uh take off, be indexed quicker and rank higher potentially.
Absolutely. And what tools would you be using in I mean, I guess there's gonna be probably like multiple touch points, but even from a general analysis piece, like how are you thinking about identifying those targets of opportunities or like kind of what's your system to identify what would potentially need to be changed?
Yeah, so what I always do on like my tool stack is basically screaming frog. any crawler and s Google Search Console. Um and I like to kind of circumvent the thousand row limit in search console by pulling the data into um Google Sheets with an extension called Search Analytics for Sheets. There's other ways. I mean you could use uh BigQuery, you could use SEO stack or any um other tools that help you there, but that's kind of how I do it. And that's gonna be my my base, like the r link report as well in Search Console and then uh a crawl screaming frog um and doing the link analysis there. So when I'm publishing um something new, um I like to go old school and just use the site operator in Google search and see if I can like really low key identify um linking opportunities.
So any other pages where this keyword pops up and then I'll just place five to ten links and that's kind of the process.
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