Measuring for AI Overviews/Mode vs maintaining traditional organic rankings
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
4 min
2 speakers
6 chapters
transcribed 1 month ago
Transcript
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Transcript generated automatically by AI and may contain errors.
What is the main topic discussed in this episode?
The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHear Everything.com. Welcome to the Voices of Search Podcast, a member of the I Hear Everything Podcast Network. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search Podcast, Jordan Cooney.
What is the core debate about measuring AI overviews versus traditional organic rankings?
Hoss up. Should we be measuring AI overviews in AI mode or maintaining traditional organic rankings as a set of KPIs for SEOs? Can
I say both?
Not allowed.
Okay, not a toss up. Okay.
That's
fine. If I had to choose, I would say probably uh you know measuring AI mode and AI overviews. I really think that's where the game is going. Okay. And I also like to still look at keyword ranks because it is a directional signal for how visible you might be in any AI surface, right? So for example. Bing uh keyword ranks, it's like no nobody's tracking those.
Why does Kevin Indig recommend tracking position‑one visibility for AI overview inclusion?
I think they're now incredibly valuable because ChatGPT grounds their answers on Bing search results. And so, you know, to some degree they matter still, but not as a goal and much more as like a directional signal.
I want to remind listeners, you gave some amazing advice earlier about looking at position one and the the visibility or or the impressions of position one because position one is such an influence to AI overviews and AI mode. I I couldn't agree more with you. I think that's like it's it's it's a clear signal that Google wants and is eating up what you're providing and and they're gonna use that to train their their their responses. So it's such a critical component to be measuring this, not only your position one, but then how that influences AI overviews and AI mode.
Time for a one-minute break to hear from our sponsor, Previsible. So you're looking for SEO help, then you got a couple of options.
How can keyword rankings still serve as a directional signal in AI mode?
You could start replying to spam from agencies that claim they can get you to rank number one on Google. You can pay an hourly rate for a consultant who will inevitably nickel and dime you with hourly charges, or you can work with a cookie cutter agency to quickly launch a strategy-less project with low success rate. None of those sound very good. Now do they? Well, that's where Previsible's integrated consulting model comes in. Previsible draws from a collective 40 years of SEO and digital marketing experience to unlock your organic growth opportunities.
What role do Bing keyword ranks play in ChatGPT’s answers and why are they valuable now?
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That's previsible P R-E-V-I-S-I-B-L-E.
How does the Previsible sponsor segment illustrate practical SEO consulting options?
Io.
Okay, that wraps up this episode of the Voiceless Search podcast. A huge thank you to Kevin Indig for joining us. Very grateful to have him and his insights on the show today. If you'd like to contact Kevin, you'll find a link to his LinkedIn profile on our show notes or at the voicelesssearch.com. You can also find and learn more about Kevin at growth memo.com, which is a newsletter that he publishes. If you have If you haven't subscribed yet and would want a daily stream of SEO and content marketing knowledge in your podcast feed, hit the subscribe button in your podcast app or on YouTube, and we'll be back in your feed.
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Chapters
6 chapters
1
What is the main topic discussed in this episode?
0:00–0:43
2
What is the core debate about measuring AI overviews versus traditional organic rankings?
0:43–1:28
3
Why does Kevin Indig recommend tracking position‑one visibility for AI overview inclusion?
1:28–2:17
4
How can keyword rankings still serve as a directional signal in AI mode?
2:17–2:47
5
What role do Bing keyword ranks play in ChatGPT’s answers and why are they valuable now?
2:47–3:33
6
How does the Previsible sponsor segment illustrate practical SEO consulting options?
3:33–4:19