Measuring SEO impact beyond rankings and traffic
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
40 min
2 speakers
4 chapters
transcribed 1 month ago
Transcript
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Transcript generated automatically by AI and may contain errors.
What is the main topic discussed in this episode?
The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHear Everything.com. Welcome to the Voices of Search Podcast in IHear Everything presentation. Production. In this podcast, we'll share the news, knowledge, and strategies you need to navigate the ever-changing world of SEO. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search podcast, Tyson Stockton.
You've heard it
million times by now. We've been going through one of the most transformative times in search. As a practitioner in search, there are three main areas that you need to be thinking about. One, how the landscape is changing and how the space that we're competing is evolving, but then also how you're positioning that internally in the organization, given the critical mass of awareness that's going on within AI search. Although a lot is changing, that does not mean that you have to forget the basics and the fundamentals. Real value is still being gained from some of those. basic fundamentals and how we're positioning and talking about it does need to change within the organization. My name's Tyson from previsible.io and joining me today is Jade Pruitt, founder of Hello SEO, a transparent RY-driven agency helping small businesses turn both Google and AI Search into measurable revenue.
Today, Jade and I are going to be discussing why the fundamentals are still relevant within search, how AI is changing the way we look and measure the impact of SEO, and what it actually takes to drive results in the modern search era. Jade, welcome back to the podcast.
Hey, thanks for having me back.
It's it's been a little while, but uh always great to have kind of repeat guests and yeah, be able to catch up again with you.
Yeah. And uh last time we talked, our entire conversation was about how we just shouldn't be afraid of AI. And I feel like it's been it's been a year. We're in a totally different landscape now. I think we're past being afraid of it. We know what we're doing now. Uh, and it's it's like we get new new information every single week.
Agreed. Agreed. And Uh I'm glad to hear though that you feel like Some of the fears are dropping. I I feel like I'm getting it still a mixed bag. Where you have some people that's like, Oh my god, the sky is still falling. Other people is like more just acceptance into like this is the new norm. Um What do you think like the biggest kind of change, like why do you think people are a bit more I guess accepting or maybe not as fearful as last time we talked.
Yeah, I think around this time last year is when a few of like the first AI tracking products were really hitting the market and we were kind of like, oh, maybe we have a little bit of job security here. Because before those, it was like it's truly just a black box.
What is the current state of the SEO landscape and why are fundamentals still important?
Like we don't know what's going in, we don't know what's coming out, like we have no clue. And at least it feels like every couple of months we're getting like a new level of like, Oh, there's there's something here that we can understand. And even even if we don't know everything, like we we can kinda get a a good grasp on what's going on now.
Yeah. And I I do feel like too it's like Those like new tracking tools have been popping up like crazy lately. And it feels also like that's bringing a level of like energy into like the industry, which I think is both positive, like people seeing that there is still like growth and business gains out there in this new like environment. Um so to me I think that's been also just nice to see kind of like Yeah, almost like a revitalization uh going on in the industry.
Totally, totally. I think we all know we have jobs if we want them.
Agreed. And who With that though, so one of the first things we want to talk about is like fundamentals because I think everyone does wanna talk about what's new, what's changing, how this is a different
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Chapters
4 chapters
1
What is the main topic discussed in this episode?
0:00–3:11
2
What is the current state of the SEO landscape and why are fundamentals still important?
3:11–17:58
3
How have AI tracking tools changed the way SEO teams measure impact?
17:58–30:13
4
Why should meta titles and descriptions prioritize clarity over character limits?
30:13–40:42