More Sudden Traffic Drops Caused By Technical Issues Or Content-Related Problems?
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
4 min
2 speakers
7 chapters
transcribed 1 month ago
Transcript
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Transcript generated automatically by AI and may contain errors.
What is the main topic discussed in this episode?
The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHear Everything.com. Welcome to the Voices of Search Podcast, a member of the I Hear Everything Podcast Network. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search Podcast, Tyson Stockton.
With that, it's gonna bring us around to the lightning round of the show. Uh next one. So this is a toss-up. And from your personal experience, have you seen more sudden drops of traffic caused by technical issues or content-related problems?
What question does the host ask about sudden traffic drops and their causes?
Um, so the sudden where it's like it happened in two weeks, uh, that's almost always technical unless you've been hit by an algorithm.
How can you tell if a two‑week traffic plunge is due to a technical issue?
Um, the slower declines that are usually way more meaningful to the business. So I guess those wouldn't be sudden, but uh those are usually content.
Why are slower, gradual traffic declines usually linked to content problems?
So
Oh, maybe a a spin-off question from that, 'cause we talked in the beginning of the episode about, you know going into an investigation and finding out, hey, there's really not impacting it. I feel like with algorithm updates, websites are probably more susceptible of losing that like irrelevant traffic that maybe wasn't doing much for the site. Like, is that a common case for you in like entering into some of these like investigations?
It is if there's a migration involved. Um, migration seems to be a peak time for Google reevaluating the relevance of the site, but then also the rate at which we're seeing updates.
How do website migrations trigger Google to reassess a site’s relevance?
It's really hard for many teams to distinguish was this migration related or algorithm update related? So yes, that's that's where we typically see that.
Time for a one-minute break to hear from our sponsor, Previsible.
What challenges do teams face when distinguishing migration effects from algorithm updates?
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That's a great call out though on the migrations because we've also seen that where it's like it almost has like this reconfiguration of like an intent by the site. And yeah, like we've we've also seen that somewhat recently where it's almost like you're forcing Google's hand to yeah, reevaluate. Exactly. All right, so that wraps up this episode of the Voice of Search podcast.
How does the episode wrap up the discussion on traffic drops and next steps for listeners?
Thanks to Sam Torres from Gray.co for joining us. And if you'd like to contact Sam, you can find a link to her LinkedIn profile in the show notes. And you can always go over and get more information about her and her company at thegray.company. And if you haven't subscribed yet and you'd like a daily stream of SEO and content marketing.
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Chapters
7 chapters
1
What is the main topic discussed in this episode?
0:00–1:03
2
What question does the host ask about sudden traffic drops and their causes?
1:03–1:13
3
How can you tell if a two‑week traffic plunge is due to a technical issue?
1:13–1:20
4
Why are slower, gradual traffic declines usually linked to content problems?
1:20–1:59
5
How do website migrations trigger Google to reassess a site’s relevance?
1:59–2:14
6
What challenges do teams face when distinguishing migration effects from algorithm updates?
2:14–4:02
7
How does the episode wrap up the discussion on traffic drops and next steps for listeners?
4:02–4:38