One metric that every organic marketer should add to their dashboard
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
3 min
2 speakers
5 chapters
transcribed 1 month ago
Transcript
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Transcript generated automatically by AI and may contain errors.
What is the core metric organic marketers should add to their dashboard?
The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHearEverything.com. I'm Jordan Cooney, and joining
me today is Kevin Indick. Growth advisor to over 40 companies, including G2, Ramp, and Airbnb. Today we're talking about why most teams are approaching AI search wrong, what actually drives visibility, and how to build influence beyond your own domain.
Why does Kevin argue that share‑of‑voice is more important than absolute SEO metrics?
If there is one metric that every organic marketer should add today, what is that business metric?
Share voice. You want to think more about relative metrics rather than absolute metrics because uh things change so much more with AI, right? Like the number of possible citations you can get and and mentions, they change a lot faster than with like classic ranks and clicks and all that kind of stuff.
How does AI change the way citations and brand mentions affect visibility?
So
Time for a one-minute break to hear from our sponsor, Previsible. So you're looking for SEO help, then you got a couple of options. You could start replying to spam from agencies that claim they can get you to rank number one on Google. You can pay an hourly rate for a consultant who will inevitably nickel and dime you with hourly charges, or you can work with a cookie cutter agency to quickly launch a strategy-less project with low success rate. None of those sound very good. Now do they? Well, that's where Previsible's integrated consulting model comes in. Previsible draws from a collective 40 years of SEO and digital marketing experience to unlock your organic growth opportunities. They build custom solutions that combine strategy, technical expertise, content, and reporting to effectively operationalize SEO for your business.
What framework does Kevin suggest for testing AI visibility assumptions before investing?
Previsible's four-stage approach ensures that your SEO programs thrive. By starting off with a strategy first approach. Then they support you in your efforts to create quality content, help you identify technical issues, and most importantly, they'll work with your cross-functional teams to integrate your SEO strategies to make sure that your SEO budget actually drives results, not just your agency's bottom line. So join brands like Yelp, eBay, Canva, Atlassian, Square, all who rely on the SEO consultant. At Previsible. For more information, go to previsible.io. That's previsible P R-E-V-I-S-I-B-L-E.io.
You're looking for a relative metric that is in context of your competitors, and that's why share voice, that would be my go-to.
How can listeners apply share‑of‑voice insights to improve their organic growth strategy?
Huge thank you to Kevin Indig, advisor and founder of gr of Growth Memo for joining us today. If you'd like to contact Kevin, you can find a link to his LinkedIn profile in our show notes or on the voices of search dot com. Or you can visit his company website, Kevin Dash Indig.com, or get more amazing insights and knowledge from his newsletter, growth-memo dot com. If you haven't yet subscribed and would like a daily stream of SEO and content marketing knowledge in your podcast feed, hit the subscribe button in your podcast app or on YouTube, and we'll be in your feed every week. Okay, that's all for today, but until next time, remember the answers are always in the data.
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Chapters
5 chapters
1
What is the core metric organic marketers should add to their dashboard?
0:00–0:40
2
Why does Kevin argue that share‑of‑voice is more important than absolute SEO metrics?
0:40–1:00
3
How does AI change the way citations and brand mentions affect visibility?
1:00–1:47
4
What framework does Kevin suggest for testing AI visibility assumptions before investing?
1:47–2:36
5
How can listeners apply share‑of‑voice insights to improve their organic growth strategy?
2:36–3:12