One signal that AI models pick up on (but marketers rarely optimize for)
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
4 min
2 speakers
5 chapters
transcribed 1 month ago
Transcript
jump: chapters · speakers · find in transcriptTranscript
Transcript generated automatically by AI and may contain errors.
Why should brands focus on AI-generated mentions instead of traditional backlinks?
The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHear Everything.com. Welcome to the Voices of Search Podcast, a member of the I Hear Everything Podcast Network. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search Podcast, Jordan Cooney. I'm
Jordan Cooney, and joining me to tackle these critical questions is Thomas Payham, CEO and co-founder of Otterly AI. Should brands care more about being linked or mentioned in AI-generated responses?
No, hundred percent about you you have to care about getting mentioned, right? Um and I can give you
contrarian view there. You know, all the SEOs out there are screaming right now, Thomas.
Well, I mean let let me think about an example, right? I mean if if I have to choose between um getting getting my website linked and referenced sided versus my brand mentions, I would always opt for brand mentions because
How does the sponsor segment illustrate common SEO challenges and solutions?
Time for a one-minute break to hear from our sponsor, Previsible. So you're looking for SEO help, then you got a couple of options. You could start replying to spam from agencies that claim they can get you to rank number one on Google. You can pay an hourly rate for a consultant who will inevitably nickel and dime you with hourly charges, or you can work with a cookie cutter agency to quickly launch a strategy-less project with low success rate. None of those sound very good. Now do they?
What strategies does Otterly AI use to track and optimize brand mentions in AI responses?
Well, that's where Previsible's integrated consulting model comes in. Previsible draws from a collective 40 years of SEO and digital marketing experience to unlock your organic growth opportunities. They build custom solutions that combine strategy, technical expertise, content, and reporting to effectively operationalize SEO for your business. Pre-visible's four-stage approach ensures that your SEO programs thrive. By starting off with a strategy first approach. Then they support you in your efforts to create quality content, help you identify technical issues, and most importantly, they'll work with your cross-functional teams to integrate your SEO strategies to make sure that your SEO budget actually drives results, not just your agency's bottom line.
So join brands like Yelp, eBay, Canva, Atlassian, Square, all who rely on the SEO consultant. At Previsible.
How can optimizing for AI brand mentions drive measurable business impact for enterprises?
For more information, go to previsible.io. That's previsible P-R-E-V-I-S-I-B-L-E.io.
Um the there's bus more business impact there, right? Uh if I i I could optimize if I'm a sports brand, right, selling running shoes, I I could probably optimize um my my website to be cited and referenced slash linked for How does marathon training work, right? Or what is a good marathon training plan by Positioning myself as an expert having content on site for that topic. Does that influence the business in the same manner as getting mentioned as a product when people search for the best trending shoes?
What are the key takeaways on positioning products within AI recommendations?
Probably not, right? So I'll always opt for brand mentions because when there are brand mentions, um it is getting more eyeballs, it is getting higher attention within those AI answers.
Okay, that's all for today, but until next time, remember the answers are always in the data.
No segments match your search.
Select any passage to copy it with its citation or turn it into a shareable card.
Chapters
5 chapters
1
Why should brands focus on AI-generated mentions instead of traditional backlinks?
0:00–1:26
2
How does the sponsor segment illustrate common SEO challenges and solutions?
1:26–1:51
3
What strategies does Otterly AI use to track and optimize brand mentions in AI responses?
1:51–2:42
4
How can optimizing for AI brand mentions drive measurable business impact for enterprises?
2:42–3:29
5
What are the key takeaways on positioning products within AI recommendations?
3:29–3:47