Thomas Peham
speaker
382 appearances
5 recordings
1 series
first heard Feb 2026
last heard 27 Feb
Thomas Peham’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 5 in all, peaking in Feb 2026 with 5.
Appearances
No, hundred percent about you you have to care about getting mentioned, right?
Um and I can give you
Well, I mean let let me think about an example, right?
I mean if if I have to choose between um getting getting my website linked and referenced sided versus my brand mentions, I would always opt for brand mentions because
Um the there's bus more business impact there, right?
Uh if I i I could optimize if I'm a sports brand, right, selling running shoes, I I could probably optimize um my my website to be cited and referenced slash linked for
How does marathon training work, right?
Or what is a good marathon training plan by
Positioning myself as an expert having content on site for that topic.
Does that influence the business in the same manner as getting mentioned as a product when people search for the best trending shoes?
Probably not, right?
So I'll always opt for brand mentions because when there are brand mentions, um it is getting more eyeballs, it is getting higher attention within those AI answers.
Oh, that's a good question.
So um I think it depends if you are uh bootstrapped or PC backed, but I mean obviously we are a product led business, right?
So in our case, um we we brought in sales rather late and only after we as founders would be able to sell enterprise deals, right?
Um, I think you need to sell as a founding team yourself first before you bring on board first sales executives, the count executives uh and whatnot.
But um I mean it obviously depends on on on uh are you bootstrapped are UV C backed or not, but that's how I would approach it, right?
Only only going back to the common earlier, only if you've done it yourself firsthand and you found
techniques and you have a belief that it it is it is scalable then bring bring in people, bring in and and bring in bring in your sales team.
But you need to do the hard part first yourself.
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