Should brands care more about being linked or mentioned?
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
3 min
2 speakers
5 chapters
transcribed 1 month ago
Transcript
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Transcript generated automatically by AI and may contain errors.
What is the main focus of the episode and who is the guest?
The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHear Everything.com. Welcome to the Voices of Search Podcast, a member of the I Hear Everything Podcast Network. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search Podcast, Jordan Cooney. I'm Jordan Cooney, and joining me to tackle these critical questions is Thomas Payam, CEO and co-founder of Otterly AI.
When should AI founders bring sales executives onto their team?
You guys have built your business off of partnerships and off of some really strong product depth. Um, when do you think as an AI founder you should bring on sales or or kind of uh sales, executive sales resources into your teams?
Oh, that's a good question. So um I think it depends if you are uh bootstrapped or PC backed, but I mean obviously we are a product led business, right? So in our case, um we we brought in sales rather late and only after we as founders would be able to sell enterprise deals, right?
How does Otterly AI’s founder describe the timing of hiring sales talent for bootstrapped vs VC‑backed startups?
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What practical steps does the guest recommend for founders to sell enterprise deals before hiring a sales team?
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What final insights does the host share about data‑driven decision making and episode wrap‑up?
Um, I think you need to sell as a founding team yourself first before you bring on board first sales executives, the count executives uh and whatnot. But um I mean it obviously depends on on on uh are you bootstrapped are UV C backed or not, but that's how I would approach it, right? Only only going back to the common earlier, only if you've done it yourself firsthand and you found techniques and you have a belief that it it is it is scalable then bring bring in people, bring in and and bring in bring in your sales team. But you need to do the hard part first yourself.
Okay, that's all for today, but until next time, remember the answers are always in the data.
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Chapters
5 chapters
1
What is the main focus of the episode and who is the guest?
0:00–0:50
2
When should AI founders bring sales executives onto their team?
0:50–1:29
3
How does Otterly AI’s founder describe the timing of hiring sales talent for bootstrapped vs VC‑backed startups?
1:29–2:14
4
What practical steps does the guest recommend for founders to sell enterprise deals before hiring a sales team?
2:14–2:57
5
What final insights does the host share about data‑driven decision making and episode wrap‑up?
2:57–3:38