One thing conference attendees want less of in 2026
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
3 min
2 speakers
5 chapters
transcribed 1 month ago
Transcript
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Transcript generated automatically by AI and may contain errors.
What do conference attendees want less of in 2026?
The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHear Everything.com. Welcome to the Voices of Search Podcast in IHear Everything presentation. Production. In this podcast, we'll share the news, knowledge, and strategies you need to navigate the ever-changing world of SEO. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search Podcast, Tyson Stockton.
My name's Tyson and joining me today is Sophie Logan, Community and Editorial Manager at Brighton and Hero Conference.
Why are standalone AI talks losing relevance for conference audiences?
What's one thing conference attendees want less of in 2026?
Talks which are just about AI, as in like the topic is only AI. Um
Time for a one-minute break to hear from our sponsor, Previsible. So you're looking for SEO help, then you got a couple of options. You could start replying to spam from agencies that claim they can get you to rank number one on Google.
How can AI be integrated naturally into broader SEO strategy sessions?
You can pay an hourly rate for a consultant who will inevitably nickel and dime you with hourly charges, or you can work with a cookie cutter agency to quickly launch a strategy-less project with low success rate. None of those sound very good. Now do they? Well, that's where Previsible's integrated consulting model comes in. Previsible draws from a collective 40 years of SEO and digital marketing experience to unlock your organic growth opportunities. They build custom solutions that combine strategy, technical expertise, content, and reporting to effectively operationalize SEO for your business. Previsible's four-stage approach ensures that your SEO programs thrive.
What signals are attendees giving about the maturation of AI in search?
By starting off with a strategy first approach. Then they support you in your efforts to create quality content, help you identify technical issues, and most importantly, they'll work with your cross-functional teams to integrate your SEO strategies to make sure that your SEO budget actually drives results, not just your agency's bottom line. So join brands like Yelp, eBay, Canva, Atlassian, Square, all who rely on the SEO consultant. At Previsible. For more information, go to previsible.io.
What practical advice does Sophie give for future conference programming?
That's previsible P-R-E-V-I-S-I-B-L-E. Io.
AI is everywhere, just include it in your discussion. You don't need to have just a talk or just about AI. Just put it into your the rest of the deck. It doesn't need to just be focused on AI.
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Chapters
5 chapters
1
What do conference attendees want less of in 2026?
0:00–0:54
2
Why are standalone AI talks losing relevance for conference audiences?
0:54–1:20
3
How can AI be integrated naturally into broader SEO strategy sessions?
1:20–1:58
4
What signals are attendees giving about the maturation of AI in search?
1:58–2:27
5
What practical advice does Sophie give for future conference programming?
2:27–2:45