One unexpected brand or vertical you think will thrive in AI-generated results over the next year
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
5 min
2 speakers
2 chapters
transcribed 1 month ago
Transcript
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Transcript generated automatically by AI and may contain errors.
What is the main question about unexpected brands thriving in AI generative search?
The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHear Everything.com. Welcome to the Voices of Search Podcast, a member of the I Hear Everything Podcast Network. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search Podcast, Jordan Cooney. Okay, next question. Crystal ball. What unexpected brand or vertical do you think will thrive in the new AI generative world?
Oh my goodness, such a funny thing. Um, I think brands that have a lot more to do with their brand than just being a place or to sell or buy products are gonna have a lot of fun in the conversational space. Maybe that's not the question, but I think brands that have a lot of ephemera built up around them, a lot of brand storytelling. They're easy to interact with. They're interactive. I think brands that can make themselves into more of a into more of an information hub, like really thinking about yourself as a publisher, if that makes sense. It provides tremendous opportunities to influence conversations across the board. Like a HubSpot. I could converse with HubSpot about how to do marketing and how to think about this and how to think about CRMs and things like that because there's just so much brand ephemera.
There's so much of what HubSpot is with inbound and all those different things where You know, it's very different than, you know, a company that's just out there to say, Hey, we sell precision drilling equipment.
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Very difficult for me as a conversational user. If we're talking about conversational search, to understand, you know, the different areas that I might want that, you know, precision drilling equipment or how to contextualize. And it serves brands and interest as well. If you're able to contextualize people's, you know, I worked great example. Someone says, how to tie your shoes in Chat GPT. ChatGPT is never gonna say to tie your shoes, buy a pair of Converse All-Star shoes and then go and tie your shoes.
Which types of brands can become conversational information hubs in AI search?
What ChatGPT is gonna say is here's how to tie your shoes. Also, there's like here's uh cited an article by Converse that says eight crazy new ways to tie your shoes, crazy knots to try.
Right.
Converse basically owns a walking billboard on every ChatGPT chat where someone asked that question. So in that, like that's what I mean.
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