One word that defines the evolving connection between retail SEO teams and AI engineers
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
3 min
2 speakers
6 chapters
transcribed 1 month ago
Transcript
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Transcript generated automatically by AI and may contain errors.
What is the main topic discussed in this episode?
The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHear Everything.com. Welcome to the Voices of Search Podcast, a member of the I Hear Everything Podcast Network. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search Podcast, Tyson Stockton.
What is the one word that defines the evolving connection between retail SEO teams and AI engineers?
Alright, so next question, it's gonna be, what's the word? What's one word that defines the evolving connection between retail SEO teams and AI engineers?
So
How does AJ Ghergich describe “alchemy” as the blend of SEO, engineering, and AI?
The word that comes to mind is is alchemy. So, you know, kind of combining different ingredients to make something more than the sum of its parts. I I talk to a lot of leaders and you know, maybe we'll have a on site, you know, and maybe we're having a drink afterwards, something like that.
Why should AI search be the unifying hub for SEO, engineering, social, and PR teams?
I'm getting a lot of like taps on the shoulders and like, hey, like, should I still be hiring for like traditional SEO team here? Like, should we go with like a GEO agency or should I bring in someone from that? Or like, how, like, how do I get my engineering more better integrate? Alchemy. The answer is none of those things on their own are enough. You need them all. And Gin AI and AI Search has the chance to be a hub inside of your org for all of your spokes. So it should be the uniting force. For all of your spokes, not just SEO, engineering, like social, PR, like everything should unite around the hub of AI search. And if you do that, you're gonna be in a lot better position. I don't think it's like, let me switch horses to this one or that one or one specific.
Bet is gonna win. It's it's a mix. It's alchemy.
Absolutely. It's how
How can organizations integrate AI search into their core strategy instead of treating it as a flash‑in‑the‑pan?
How are you bringing this into like the core approach of the organization rather than just being, you know, a flash in the pan? A hundred percent. Well, with that, that's gonna wrap up this episode of the Voice of Search podcast. Thanks again to AJ Gergic from Botify for joining us.
What are the key takeaways and next steps for listeners after this AI‑driven SEO discussion?
If you'd like to contact AJ, you can find his LinkedIn profile in the show notes, or you can go on over and check out his company's website at bodify.com. If you haven't subscribed yet and you want a daily stream of SEO and content marketing knowledge, hit that subscribe button in your Podcast app or on YouTube, and we'll be back in your feed soon. So with that, thanks for stopping by and we'll see you in the next episode.
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Chapters
6 chapters
1
What is the main topic discussed in this episode?
0:00–0:43
2
What is the one word that defines the evolving connection between retail SEO teams and AI engineers?
0:43–0:55
3
How does AJ Ghergich describe “alchemy” as the blend of SEO, engineering, and AI?
0:55–1:13
4
Why should AI search be the unifying hub for SEO, engineering, social, and PR teams?
1:13–2:12
5
How can organizations integrate AI search into their core strategy instead of treating it as a flash‑in‑the‑pan?
2:12–2:32
6
What are the key takeaways and next steps for listeners after this AI‑driven SEO discussion?
2:32–2:54