One word that defines the future of visual search for small businesses
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
4 min
1 speaker
5 chapters
transcribed 1 month ago
Transcript
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Transcript generated automatically by AI and may contain errors.
What one word defines the future of visual search for small businesses?
The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHear Everything.com. Welcome to the Voices of Search Podcast, a member of the I Hear Everything Podcast Network. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search Podcast, Tyson Stockton. Next question here.
Why is visual content considered an untapped SEO opportunity for SMBs?
So we're looking for one word. What's one word that defines the future of visual search for small businesses?
Opportunity. I would say. Shall I expand?
Let's hear it.
I think we've spoken a lot about the opportunities that are available to SMBs and I think visual is as we've said it's secondary thought to a lot of um SEOs in particular, uh website owners. And there's so much more opportunity there. And I think we really need to start considering visual as cont a part of content as a whole. We shouldn't be trying to segment written copy from visual, from from video, et cetera.
How can small businesses integrate visual assets into a unified content strategy?
Um so yeah, I'd say opportunity.
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What tactical steps can SMBs take to gain a competitive edge with visual search?
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I know it's always tough to boil that down into one word. And that at least they're always not the toughest questions for me. But I do agree.
Where can listeners learn more about Helen Pollitt’s visual search expertise?
We talked about it a lot in the conversation where there's opportunity for those businesses that can mobilize. And if you're expanding how you're viewing content, this is, I think, just such a good time that you can get that inside lane to have a light up, especially on the bigger businesses. Well, with that, that's gonna wrap up this episode of the Voice of Search Podcast. Thanks again to Helen Pollett from iStock for joining us. If you'd like to contact Helen, you can find a link to her LinkedIn profile in the show notes or be sure to check out her company's website at iStockphoto.com. If you haven't subscribed yet and want a daily stream of SEO and content marketing knowledge in your podcast feed, hit that subscribe button on your podcast app or on YouTube.
And we'll be back in your feed soon. So with that, that's all for today. Look forward to seeing you in the next episode.
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Chapters
5 chapters
1
What one word defines the future of visual search for small businesses?
0:00–0:45
2
Why is visual content considered an untapped SEO opportunity for SMBs?
0:45–1:23
3
How can small businesses integrate visual assets into a unified content strategy?
1:23–2:11
4
What tactical steps can SMBs take to gain a competitive edge with visual search?
2:11–3:02
5
Where can listeners learn more about Helen Pollitt’s visual search expertise?
3:02–3:50