Optimizing for Google's traditional search results vs emerging platforms
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
2 min
2 speakers
5 chapters
transcribed 1 month ago
Transcript
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Transcript generated automatically by AI and may contain errors.
What is the core debate between traditional Google search and emerging AI platforms?
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Why does Jason Lax compare SEO strategy to choosing between gasoline‑engine and electric‑vehicle mechanics?
Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search Podcast, Tyson Stockton.
Next one is gonna be toss up. Would you choose to optimize for Google's traditional search results or more for emerging platforms like ChatGPT, Perplexity, or others to be more of the core focus?
I'm gonna say emerging technologies, not legacy search.
How does Google’s AI experience fit into the emerging versus legacy search classification?
And that's an interesting one. And is would you include like Google's AI experience as being in the emerging bucket or more in the traditional?
It's borderline emerging, it's kinda like asking me if I would rather become a mechanic for a gasoline car or a full electric car. And Google's AMO does the hybrid.
Mm-hmm.
Straddling both worlds.
What advantages does focusing on emerging AI platforms offer for future SEO innovation?
So, you know, if electric vehicles are where they go, I would rather work on that and see what's possible and and that infrastructure 'cause that probably is going to be the future. And then like the gasoline engine's been around for a hundred years, so it's you know, it's I know how to change a spark plug. It's pretty you know, there's not really much more we can do with that. So that analogy helps.
Love it. Excellent analogy for this.
Where can listeners connect with Jason Lax and learn more about SAP’s SEO approach?
Well, with that, that's gonna wrap up this episode of the Voice of Search podcast. Thanks again to Jason Lax from SAP for joining us. If you'd like to get in contact with Jason, you can find a link to his LinkedIn profile in the show notes or go on over and check out his company's website at sap.com. If you haven't subscribed yet and you'd like a daily stream of SEO and content marketing, insights, hit the subscribe button in your podcast app or on YouTube and we'll be back in your feed in the following days. That's all for today. Thanks for checking out the voice of search. And we look forward to seeing you in the next episode.
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Chapters
5 chapters
1
What is the core debate between traditional Google search and emerging AI platforms?
0:00–0:28
2
Why does Jason Lax compare SEO strategy to choosing between gasoline‑engine and electric‑vehicle mechanics?
0:28–1:03
3
How does Google’s AI experience fit into the emerging versus legacy search classification?
1:03–1:27
4
What advantages does focusing on emerging AI platforms offer for future SEO innovation?
1:27–1:49
5
Where can listeners connect with Jason Lax and learn more about SAP’s SEO approach?
1:49–2:28