Prioritizing AI over traditional search?
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
3 min
2 speakers
5 chapters
transcribed 1 month ago
Transcript
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Transcript generated automatically by AI and may contain errors.
Why should brands prioritize AI visibility over traditional SEO?
The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHearEverything.com. I'm Jordan Cooney, and joining me today is Kevin Indick. Growth advisor to over forty companies, including G2, Ramp, and Airbnb.
How is AI changing the way search results are presented?
Today we're talking about why most teams are approaching AI search wrong, what actually drives visibility, and how to build influence beyond your own domain. Should SEOs be focused on classic SEO or AI visibility if they only had one dollar to spend?
AI visibility. Everything is AI now, right? Even Google, they're they're pushing AI overviews hard and AI mode, and it's just like a click away from AI mode becoming the default experience.
Time for a one-minute break to hear from our sponsor, Previsible. So you're looking for SEO help, then you got a couple of options.
What metrics should replace traffic‑focused KPIs in an AI‑driven search world?
You could start replying to spam from agencies that claim they can get you to rank number one on Google. You can pay an hourly rate for a consultant who will inevitably nickel and dime you with hourly charges, or you can work with a cookie cutter agency to quickly launch a strategy-less project with low success rate. None of those sound very good. Now do they? Well, that's where Previsible's integrated consulting model comes in. Previsible draws from a collective 40 years of SEO and digital marketing experience to unlock your organic growth opportunities. They build custom solutions that combine strategy, technical expertise, content, and reporting to effectively operationalize SEO for your business.
How can teams allocate budgets based on capacity instead of output?
Pre-Visible's four-stage approach ensures that your SEO programs thrive. By starting off with a strategy first approach. Then they support you in your efforts to create quality content, help you identify technical issues, and most importantly, they'll work with your cross-functional teams to integrate your SEO strategies to make sure that your SEO budget actually drives results, not just your agency's bottom line. So join brands like Yelp, eBay, Canva, Atlassian, Square, all who rely on the SEO consultant. At Previsible. For more information, go to previsible.io. That's previsible P R-E-V-I-S-I-B-L-E.io.
What practical steps can companies take to build authority beyond their own domains?
And the impact of being visible in AI answers is very high. It's just a different game to play and that's why we need to change our metrics as well.
Huge thank you to Kevin Indig, advisor and founder of gr of Growth Memo for joining us today. If you'd like to contact Kevin, you can find a link to his LinkedIn profile in our show notes or on the voices of search dot com. Or you can visit his company website, Kevin-indig.com, or get more amazing insights and knowledge from his newsletter, growth-memo.com. If you haven't yet subscribed and would like a daily stream of SEO and content marketing knowledge in your podcast feed, hit the subscribe button in your podcast app or on YouTube, and we'll be in your feed every week. Okay, that's all for today, but until next time, remember the answers are always in the data.
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Chapters
5 chapters
1
Why should brands prioritize AI visibility over traditional SEO?
0:00–0:30
2
How is AI changing the way search results are presented?
0:30–1:05
3
What metrics should replace traffic‑focused KPIs in an AI‑driven search world?
1:05–1:44
4
How can teams allocate budgets based on capacity instead of output?
1:44–2:27
5
What practical steps can companies take to build authority beyond their own domains?
2:27–3:10