SEO For Academic Journals
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
36 min
2 speakers
8 chapters
transcribed 28 days ago
Transcript
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Transcript generated automatically by AI and may contain errors.
What are the biggest SEO challenges faced by academic journals?
The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHear Everything.com. Welcome to the Voices of Search Podcast, a member of the I Hear Everything Podcast Network. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search Podcast, Tyson Stockton.
Hey, what's going on? My name's Tyson from Previsible. And joining me today is Catherine Watier Ong, who is the founder at WO Strategies. WO Strategies is organic traffic marketing partner and trainer to science-based organizations. They collaborate with you and your team to ensure that you have the skills and strategy necessary to grow your organic traffic. With the goal of getting scientific answers into the hands of your customers. Yesterday Catherine and I talked about training clients on using AI in their content workflows. And today we're kind of switching gears and picking up where we left off yesterday to talk about SEO for academic journals. With that, here's my conversation with Kathryn Watier Ong, the founder at WO Strategies.
Catherine, welcome back.
Hi, yeah, it's great to be back.
I I love digging into these kind of like niche facets because I feel like you always uncover like little unique challenges and things, whether it's in like the oper operational elements of SEO or it's in the actual technical challenges they have. But today we're talking about academic journals. And we were just touching on the subject. We were talking about kind of how some of these journals were like actually being monetized or having this business value. But from a broad, I guess, spectrum, what would you say is kind of like the greatest challenge that most academic journals have in maximizing their search visibility?
Uh with a few exceptions because there are a few where I could tell they have some SEO help. Um, but most of them are absolutely brand new to SEO and they uh assume that the platform they're on and the developers that are hired by that platform are handling it. And that they will magically be found because they have high authority. And I will tell you I've worked with three federal agencies and now four academic journals, which are well like all of them are names you know. There's no magic to appearing just because you have decent brand authority. You still have to write something that is actually related to somebody's burning question. A la keyword research. You know, you still have to match those two things.
Like I remember and this is not academic journals, but I remember when I was working with fisheries, it's the most government thing ever. They shipped me their whole list of acronyms. Asking if any of them should be optimized for. And the one that still makes me laugh is they had ACL on the list, which to them means something to do with the fish. I was like, we are not optimizing for that. That is definitely related to niece. Not related to whatever fish committee you're talking about.
But the search volume's there.
I know. Um, it is the most government thing ever. Um, but I mean that's the thing. They've got very smart people. They're creating stuff that's either paid for by our tax dollars but is not being found because they don't have an SEO. And I've had people in forums too that are like, Well, why are you helping out our federal website? I'm like, Because I helped build health IT.gov from the beginning and I will tell you, we got sandbox for six months, we had to build links, it took a while to build traffic, just like any other brand new website. There's no magic duck of fairy dust. Um, it builds more links 'cause it's a federal agency, naturally, but it doesn't have any magic, you know? And same with academic journals.
Like they've been around for a long time.
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Chapters
8 chapters
1
What are the biggest SEO challenges faced by academic journals?
0:00–4:56
2
How does relying on platform developers cause missed SEO opportunities for journals?
4:56–8:51
3
What was the crawl‑trap case study and how did fixing it add 40,000 keywords?
8:51–13:30
4
Why is keyword research and matching user intent crucial for journal visibility?
13:30–18:00
5
How do technical issues like indexation, canonicalization, and crawl efficiency affect journal rankings?
18:00–23:30
6
What role does internal linking strategy play in improving organic traffic for journals?
23:30–27:45
7
How can change‑management, staff training, and evergreen content boost long‑term SEO performance?
27:45–31:53
8
What practical tips can newer SEOs use to stay motivated while working with academic journals?
31:53–35:58