SEO For Start-Ups
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
22 min
2 speakers
5 chapters
transcribed 29 days ago
Transcript
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Transcript generated automatically by AI and may contain errors.
What is startup SEO and why is it considered a cost‑effective growth channel?
The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHear Everything dot com. Welcome to the Voices of Search Podcast, a member of the I Hear Everything Podcast Network. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search Podcast, Tyson Stockton.
Hey, what's going on? Welcome to the Voice of Search podcast. My name's Tyson from previsible.io. Joining me today is Drew Moffitt, who is head of marketing at Kumo Space. Kumo Space is a unified communication platform for remote and distributed teams that centralizes all your people and their communications in one place. Yesterday, Drew and I talked about leveraging AI to scale content marketing, and today we're continuing. continuing that conversation and we're gonna discuss SEO for startups. So here's my conversation with Drew Moffitt, head of marketing at Kumo Space. Drew, welcome back to the podcast.
Yeah, thank you for having me again.
So today we're talking we're talking startups. And like we were chatting right before the episode, I feel like there's a common question of like when should startups be looking at SEO? And so like maybe to just start there, like what's your perspective? You've been involved with several different startups. So I feel like you've, you know, you've gone through some of those pain points. What advice would you have for others that are either at a startup, you know, just starting up a business, or like what recommendations can you give for those in the early stages of how they should look at SEO.
I think The important thing for people that are, you know, a founder to to really think about is that there isn't a blanket answer. It's really going to be driven by what type of business you are engaged in. So if you are a D2C business, you know, direct-to-consumer business, then SEO is probably going to need to be one of the foundational items of your business. So that, you know, makes a lot of sense for that business. Now, if you are a business to enterprise, so I'm talking like really large contracts. Hundreds of thousands, millions of dollars kind of deals, really long sales cycle. Typically, the way that those startups are going to start off is that the founder has some domain expertise and is good at navigating that enterprise sales cycle.
So early on, it's going to be likely a lot of founder-led sales. And SEO may never really develop as a foundation. foundational kind of uh component to that business uh until very later on and really only from a perspective of branding, right? You need to show up near the top of the page for the topic or the service or the thing you're selling, just as you know, part of the due diligence process, that long sales cycle. You need to be like, out there. But early on, like from a content perspective, the focus should be more around sales enablement, footer content, and less about having that be filled with kind of keywords and blog content that is supporting those, you know, those spokes that are supporting those pillars, those hubs, I should say.
So I I think it really just comes down to your business. In the case of us, the fact that we're, you know, B2B business, the fact uh that there's just a ton of search volume for the topics, team chat, video conferencing, things like that. then it makes sense to to invest in that. But even for us, like we ended up really heavily investing in it about halfway through my uh time so far at Kumasmith. I've been there for about three eight, three and a half years. And about the last two years it's been a a channel that was very focused of ours.
Yeah, it's a it's a great call out and I think it's tempting. To be an SEO and like you always want to say, like, yeah, everybody should invest in SEO.
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Chapters
5 chapters
1
What is startup SEO and why is it considered a cost‑effective growth channel?
0:00–6:53
2
When should a new startup start investing in SEO versus other marketing tactics?
6:53–11:05
3
How does the type of business (D2C, B2B, enterprise) influence an SEO strategy?
11:05–15:38
4
What SEO priorities should early‑stage B2B startups focus on before scaling content?
15:38–20:41
5
How can a startup compete with larger players in search – the David vs. Goliath approach?
20:41–21:51