SEO Jobs Week - Does Location Matter In SEO?
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
23 min
3 speakers
8 chapters
transcribed 1 month ago
Transcript
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Transcript generated automatically by AI and may contain errors.
What is the focus of today’s SEO Jobs Week episode and who is the guest?
The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHear Everything.com. Welcome to the Voices of Search Podcast, a member of the I Hear Everything Podcast Network. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search Podcast, Tyson Stockton.
Hey, what's going on? My name is Tyson from previsual.io. And today we are going to be continuing the conversation with Nick Leroy from SEOJobs.com, where we're breaking down our 2025 SEO Jobs study. We've gone through the framing of the study on Monday, and then we also went into kind of roles and titles. Today we're jumping into the location component. Mm. But before we get into that, Nick, how are you doing?
I'm doing fantastic. I still have
no complaints about the world. So
how are you doing?
I'm doing good. It's uh, I mean, midweek. So, you know, we're right in the midst of it. I'm excited about the topic though today because I think a lot of people, you know, it it stems around of like a lot of conversations in SEL. And I think it's something that a lot of us have opinions on and you always have kind of like this polarization in some ways of remote versus on-site. But I think like it's an interesting conversation as far as like how the industry's unfolding and rolling out.
Yep, different opportunities and different locations.
Well and it's like I think We saw obviously a huge shift with the pandemic. Where I think compared to maybe like all jobs, there's always been that level of remote and you had kind of your digital nomads within SEO. COVID pandemic.
How did the COVID‑19 pandemic change remote vs. office preferences for SEO roles?
Amplified it like crazy. And then it's been kind of this like, well, what is the new norm?
Right.
And I think it's also interesting because I feel like if you were to ask the common person out there, like before we did this, I mean, I know Nick, like you've spent a lot of time with SEO jobs. So it's maybe a little unfair advantage. But like, where do you feel like the general public in SEO would feel the breakdown would be between hybrid, office, or remote jobs.
Uh, just uh currency today.
Yeah, like what do you feel like the impression is like when you talk to other SEOs?
I think the impression is that everybody is remote. And I think That's the kind of that high level. I think the reality though, as I talk to more people in actuality, is the people that are remote are typically agency side. And that is one of the benefits to be able to pull people on agency side and in-house are more of a hybrid. Best case scenario, they're on site maybe two days a week. As we've seen on the news, there's a lot of big brands bringing people back five days a week. Does that align kind of with what you're seeing as
well? It does. And I think like more people I feel like there's more of an impression that most of the opportunities like can be remote. And it's like it's true that there's a good significant portion and more than other industries, but there's more of a location requirement than I think I was anticipating when we kind of went into the study. Like I felt like there probably was gonna be a higher level of remote. And I was kind of like, you know, honestly a little surprised to see that office jobs was like, you know, the majority. And if we're looking at percentages for the jobs, you know, that we pulled. And we broke these down by quarters to see how they were kind of like fluxing or changing. And in the start of the year, you had kind of the breakdown of roughly 20% hybrid.
Little over 43% office and 37% remote. So there was a preference to office over remote head to head. Obviously, if you combined in hybrid with office, it's going to be the majority. And so the majority of jobs out there, at least in the start of the year, it was almost a little bit over 60%, had some location element to it, regardless if it's 100% or not.
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Chapters
8 chapters
1
What is the focus of today’s SEO Jobs Week episode and who is the guest?
0:00–2:10
2
How did the COVID‑19 pandemic change remote vs. office preferences for SEO roles?
2:10–4:40
3
What does the 2025 SEO Jobs study reveal about the overall split between remote, hybrid, and office positions?
4:40–7:17
4
Why did office‑based SEO jobs jump in Q4 and what industries are driving that shift?
7:17–10:11
5
Which U.S. cities and states show the strongest growth or decline in SEO job postings?
10:11–12:53
6
What factors (cost of living, talent pool, company type) influence where SEO jobs are located?
12:53–15:29
7
What advice does Nick give to SEO professionals looking for remote or location‑specific roles?
15:29–18:21
8
How should job seekers balance skills, salary expectations, and location when targeting SEO positions?
18:21–23:22