SEO Jobs Week - In demand SEO Skills
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
26 min
2 speakers
8 chapters
transcribed 1 month ago
Transcript
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Transcript generated automatically by AI and may contain errors.
What are the most in‑demand SEO skills according to the industry report?
The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHear Everything.com. Welcome to the Voices of Search Podcast, a member of the I Hear Everything Podcast Network. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search Podcast, Tyson Stockton.
Hey, what's going on? My name is Tyson from previsible.io. And joining me today is Nick Leroy, founder of SEOJobs.com. And today we're continuing the conversation on the SEO Jobs Week on the Voice of Search, where we've been breaking down a different aspect of the report, uh, hopefully to help those SEOs out there, hiring managers, whoever. But yeah, we want to use this as one. more piece of information to help kind of navigate the industry. So With that, Nick, how you
doing? Welcome back. Hey, thank you so much again for having me. I'm very excited to continue to deep dive on this report.
Yeah, I mean, we've already covered a lot of ground, but I feel like two of the more exciting ones, you know, we've we've held in our back pocket for the tail end of the week. So today we're gonna dive into skills. And I know everyone's like, hey, just get to Friday and talk about salary. But like this is the one area of this report that we have the most control over. And so I think like This as far as like we know it is a tough market out there. We've talked about it earlier. Although there are bright spots within the industry, there is still a lot of competition and it is a buyer's market. And so the more competitive you can be on the skill front. I think it's like like that would be my biggest recommendation to those out trying to land a job is like this is the area that you should focus on because this is the area that you can control.
Nick, how do you think about it? And like how are you looking at this kind of section?
Yeah, I think this is really like table stakes, you know. Really today, checkbox SEO is only a portion of what it takes to win. I think getting buy-in and these, you know, effective communication and just communication as a whole is really going to be the strength behind a lot of candidates. So if you feel like any of these, you know, specific tactics or areas are a little bit weak, you know, I would definitely brush up on it because I think it's gonna be a new expectation that you can all do it versus, you know, it's great you can check these boxes.
Absolutely. And I think it's also as we dive into these skills, it's also kind of worth, you know, revisiting a little bit of like how we approach the study.
Why is focusing on controllable skills crucial for SEO job seekers?
Because like this is an area that we heavily had to rely on clustering of different descriptions. Because There's a million different ways that people are going to like state things in job descriptions. And so if we take an area like data analytics, there's also going to be certain call-outs to business intelligence, data-driven strategies. And so it's like you have elements that dance around a similar vein. And so We clustered a lot of these together. And I think I mean that in both a precursor to not get too hung up on the exact word choice, but also it's like you you do want to lean into obviously the hard skills that a specific job has that you're applying for. And I was recently working on one that had a requirement for C.
equal and having like if you see something as specific as that in a job posting. More than likely that is a requirement then for the role. So it's like if you can reflect the more specific and granular someone is on the skill requirements on your own C V, on LinkedIn, whatever, it's gonna increase your chances of actually kind of landing these type of roles. Yeah, without a doubt. I think you summed that up perfectly. Then it kind of leads us, what are some of the most heavily required skills across, you know, all the jobs that we looked at?
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Chapters
8 chapters
1
What are the most in‑demand SEO skills according to the industry report?
0:00–3:03
2
Why is focusing on controllable skills crucial for SEO job seekers?
3:03–7:14
3
Which core skills appear in about 20% of all SEO job postings?
7:14–10:24
4
How do data analytics, AI, and stakeholder management affect salary levels?
10:24–13:51
5
Why should candidates develop a clear point of view on AI implementation?
13:51–17:37
6
What role do growth marketing and UI/UX play in emerging SEO job descriptions?
17:37–20:10
7
How can SEO professionals showcase technical skills like SQL and analytics on their resumes?
20:10–22:46
8
What are the three skill sets most strongly correlated with higher salaries?
22:46–25:53