SEO Jobs Week - SEO Salaries

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast 34 min 2 speakers 4 chapters transcribed 28 days ago
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The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHear Everything.com. Welcome to the Voices of Search Podcast, a member of the I Hear Everything Podcast Network. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search Podcast, Tyson Stockton.
Tyson Stockton 0:43
Hey, what's going on? My name's Tyson from previsible.io, and joining me today is Nick Leroy, founder of SEOJobs.com. And today we're landing the plane on the SEO Jobs Week. We've talked about every part of this study and we've kind of been teasing around it. Um, but I feel like this is probably gonna be the most anticipated episode where we dive into Yeah. So Nick, welcome back. How are you doing? Kind of tail in the week, where are you at? Yeah, I'm looking forward to the weekend.
Nick LeRoy 1:16
I'm not gonna lie. So I'm glad that we get to end this, you know, series with a really great topic. I don't think salary is talked nearly enough and I'd love to be able to rip that band aid off and make it less taboo.
Tyson Stockton 1:30
A hundred percent, a hundred percent. And I'm I'm with you two on the weekend, right around the corner, we're almost there. Um, but I think like this is an important one too for you know everyone out there because it is to your point, it's not something that's discussed well enough. Like there is a lot to this. Like clearly, like this is our livelihood, this is what we do for a living. So it's like it's one of the key pieces. like for it. But yeah, hopefully hopefully kind of with that we'll be able to shed a little more light on um salaries as a whole. The first piece that I think needs to be like called out is in my mind, like there's a couple like significant factors. And I've hear like too often you see through like glass doors or something else.
Tyson Stockton 2:21
It'll be like an SEO manager makes X amount. And it's like to me, that does a huge disservice to the individuals looking at it and wanting some sort of guidance on this. Because then it's like it's an inflated number that then more people are chasing after. And it doesn't mean that you shouldn't strive, you know, like push the envelope, like strive by all means. But I feel like people also need to have realistic expectations. And if everyone out there is expecting a six-figure salary in it. Frankly, that's not the case.
Nick LeRoy 2:56
Right.
Tyson Stockton 2:56
And I think that's something that's like really important to get across to the SEOs out there. And Like one of the stats across this entire study that meant the most to me, or that really jumped out. Less than fifteen percent of all the jobs that we came across had a six figure salary. And I think that is the harsh reality that still a massive portion of the jobs are below a six figure salary. And on some level, we all should just acknowledge the state of the job market and kind of like, you know, be realistic with that last piece.
Nick LeRoy 3:32
Yeah. Uh you know, it was really interesting, Tyson, because just maybe a year or two ago, we were in the inverse. I've never seen so many individuals that had been in the industry for maybe three or four years landing six-figure jobs. It was just like left and right. The demand was shooting through the roof. And I think this is the biggest fear that I have for our industry is just. Because things are gonna be a lot harder to prove, you know, the data is gonna be murkier than it's ever been before. People aren't gonna be willing to invest nearly as much and that's gonna impact everybody from you know, consultants all the way down to individual employees and salary.
Tyson Stockton 4:13
And and it's true, like there is so much nuance within the industry. And like we've started the week by talking about like, hey, how we approach this study was to look into these segments and these facets because looking at it from the macro level is, you know, can be dis misleading.

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