SEO Tactics That I see Driving Growth & Results
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
20 min
2 speakers
4 chapters
transcribed 1 month ago
Transcript
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Transcript generated automatically by AI and may contain errors.
What is the main topic discussed in this episode?
The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHear Everything.com. Welcome to the Voices of Search Podcast, a member of the I Hear Everything Podcast Network. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search Podcast, Tyson Stockton.
Hey, what's going on? My name is Tyson from previsible.io, and joining me today is Kristen Bauer, who is an independent SEO consultant at Bauer Growth Consulting. Bauer Growth Consulting provides tailored services to help companies reach their full potential with a focus on innovative strategies and personalized approaches. The company assists clients in achieving sustainable growth and success. Yesterday, Kristen and I talked about how to win at Marketplace SEO with advanced tactics. And today we're continuing that conversation, but we're going to be talking about SEO tactics that drive growth results. So a little broader sense of the conversation. And with that, here's my conversation with Kristen Bauer, independent SEO consultant at Bauer Growth Consulting.
Kristen, welcome back.
Thanks, Tyson. It's great to uh reconnect and dig into a new topic today.
Yeah. And yesterday we were kind of In the marketplace world, I think from the conversation, obviously you've spent some time in that area. It's a fun little facet, you know, oftentimes in an e-commerce sense, not always, but it I feel like it's a fun kind of like subset of enterprise website that has its own unique challenges. And today we're not, we're not defining just within kind of like that marketplace. Place setting, but we're talking a little broader sense, but we're still talking tactics. What's some of the tactics that you see that can be impactful and also maybe has that like future proof potential, with obviously we never know for 100% certainty, but from your perspective, ones that you think are kind of safe, safe investments that are gonna kind of continue to produce results?
Mm.
Yeah, I love that concept of future proof because that really leans into the concept of SEO just being more than just keywords and links. It's all about providing that great product and user experience to safeguard and future proof your brand.
What are the core SEO tactics Kristan Bauer says drive growth and results?
So, in terms of tactics that I'm seeing working really well right now. The first thing that comes to mind is UX improvements. I've been working with a lot of brands on this lately, and I know we we all know that Google has confirmed this in the DOJ hearings. I was a skeptic before that and just kind of assumed that this was part of Google's algorithm. It's definitely something that I've been seeing really successful right now for brands. I do think uh AI, obviously using AI in a smart way, that helps with SEO efficiency as well as how SEO and content are displayed on the site has been really successful with brands that I've worked with as well. I'm a big fan of testing, SEO testing. That's something where I've also been working with brands on uh pretty heavily lately in terms of validating what's working and what's not as successful.
And I do think technical cleanup is always something that should be focused on for brands, whether you have a small site or a large site, even more important for large sites. But technical cleanup is still something that is. Is really, really important for SEO, especially for those enterprise brands, and something that I don't see going away as an SEO trend or impactful trend. And then lastly, content refinement. Continually refining your content, aligning it with searcher intent and optimizing existing content. I've seen paid dividends in terms of that investment versus producing new content. content as well.
That's a a solid solid list you have there.
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Chapters
4 chapters
1
What is the main topic discussed in this episode?
0:00–2:48
2
What are the core SEO tactics Kristan Bauer says drive growth and results?
2:48–15:04
3
How does UX improvement influence SEO performance according to Kristan?
15:04–19:28
4
Why is AI‑assisted content creation becoming a key SEO efficiency tool?
19:28–20:38