Should you build separate teams for traditional vs AI search?
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
3 min
2 speakers
5 chapters
transcribed 1 month ago
Transcript
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Should companies create separate teams for traditional SEO and AI search?
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Is separating AI and traditional search teams a short‑term tactic or a long‑term strategy?
Here's today's host of the Voices of Search Podcast, Tyson Stockton. Next one's gonna be trend or trash. I've been hearing some companies that have been discussing and kind of implementing having separate teams for traditional search versus AI search. Having separate resources that are focused on each of these, do you view that as a trend or a trash?
Wow. I wanted to say trend, but I'm I have a feeling that I'll say trend but eventually it'll be trash. They'll just merge back together. So it it could be a useful short term tactic just to to get up to speed and where you need to be with these tactics and these engines.
What are the main overlaps between traditional SEO and AI‑driven search tactics?
But eventually there's just so much overlap they're gonna come back together.
A hundred percent. It's like short term gains versus long term strategy.
Yeah. It's it's not a different ch different set of tactics like, you know, paid or or social. There are a lot of overlap and and uh correlations, so but it would be interesting. I wouldn't mind focusing just on AI for a bit though. So we'll see.
Why might split teams eventually merge back together, similar to content vs. technical SEO?
Yeah, but it's like to to the points earlier, is like the fundamentals are there.
Yeah.
Like and I think too, it's like there's such a blend and an overlap between the two that if we're only thinking of them in independent silos, you know, eventually those worlds are gonna be too blended and overlapped to separate. True.
Yeah, I was gonna say it's against content and technical SEO. I mean, you don't wanna split those. I mean you need to split your time between them rather than just focusing on one, but you don't want two separate teams. They need to work together lock and step, so
What practical advice does Jason Lax give for balancing AI and traditional SEO efforts?
Absolutely. Well, with that, that's gonna wrap up this episode of the Voice of Search podcast. Thanks again to Jason Lax from SAP for joining us. If you'd like to get in contact with Jason, you can find a link to his LinkedIn profile in the show notes or go on over and check out his company's website at sap.com. If you haven't subscribed yet and you'd like a daily stream of SEO and content marketing, insights hit the subscribe button in your podcast app or on YouTube and we'll be back in your feed in the following days. That's all for today. Thanks for checking out the voice of search. And we look forward to seeing you in the next episode.
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Chapters
5 chapters
1
Should companies create separate teams for traditional SEO and AI search?
0:00–0:37
2
Is separating AI and traditional search teams a short‑term tactic or a long‑term strategy?
0:37–1:17
3
What are the main overlaps between traditional SEO and AI‑driven search tactics?
1:17–1:40
4
Why might split teams eventually merge back together, similar to content vs. technical SEO?
1:40–2:15
5
What practical advice does Jason Lax give for balancing AI and traditional SEO efforts?
2:15–2:55