Succeeding Against Large Companies With Smaller Budgets
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
21 min
2 speakers
8 chapters
transcribed 29 days ago
Transcript
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Transcript generated automatically by AI and may contain errors.
What challenges do small businesses face when competing with large companies in SEO?
The Voices of Search podcast is a proud member of the I Hear Everything podcast network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHearEverything.com. Welcome to the Voices of Search podcast, a member of the I Hear Everything podcast network. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search podcast, Tyson Stockton.
Hey, what's going on? My name is Tyson from Previsible.io. And joining me today is Ryan Jones, who is the marketing manager at SEO Testing. SEO Testing provides innovative SEO testing solutions for businesses looking to optimize their online presence and improve search engine rankings. Specializing in cutting edge tools and analytics, SEO Testing offers comprehensive services tailored to meet the unique needs of each client. Yesterday, Ryan and I talked about SEO testing and optimization. Today, we're shifting gears, but we're going to continue the conversation by discussing succeeding against large companies with small budgets. With that, here's my conversation with Ryan Jones, Marketing Manager at SEO Testing.
Ryan, welcome back. Yeah,
great to be back again.
So yesterday we were talking about all things testing. Now today, I feel like it's probably going to kind of like sneak into the conversation a little bit, just kind of given the nature, but we're talking kind of like David versus Goliath. So we know that obviously large companies are, you know, and especially in recent times, like difficult to compete against. Like there is Rand study, which the timing I forget on it, I believe it was kind of like beginning part of this year where he was showing that it's like, hey, Google is still sending more and more traffic to the open web. Despite kind of this no click searches, there's still more traffic leaving Google. However, this like tightening or kind of like stress that we're feeling, especially if you're on kind of like the smaller business side.
is that more and more of that traffic is going to these larger companies. So I feel like nowadays, obviously the landscape's getting a little more complex, but also it's like the battle's getting a little tougher between these larger kind of brands. to start us off on kind of a conversation like how do you feel this kind of competition is you know today versus maybe before like has it significantly changed or is it always kind of like yeah it's always been tough to be you know the small guy against the big guys
I think it's certainly always been tough. I think it has gotten harder in recent times, especially we've seen stuff like the, I think it's Future PLC, that kind of media conglomerate that kind of owns all these massive media companies that they seem to dominate the SERPs.
How is the rise of user‑generated content (Reddit, Quora) changing the SERP landscape for underdogs?
And that's like one of the biggest challenges. But then we're seeing all the more now with Google maybe potentially favoring Reddit in search and that kind of thing, or even Quora answers from five years ago that were popping up, and they weren't necessarily popping up five years ago. So that's just another thing we have to compete with and try and get better at beating out. And I think it all comes down to... Google, at least at the minute, they seem to definitely have a preference for that user generated content. So it's kind of trying to find that balance of where can we use user generated content in our marketing strategies that also then don't just focus on like us just as marketers spamming Reddit in the hopes that maybe one of our responses is seen when Google inevitably puts Reddit at the top of a SERP for something that we're targeting.
Yeah, the UGC shift has been kind of like an interesting one. Like I remember, I don't know, going on like seven, eight years ago, there was kind of a period where it's like Google was really kind of like tending to crack down on the UGC content, where it was just like because of the significant page bloat from it, that it really seemed like it was not a favorable kind of like form.
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Chapters
8 chapters
1
What challenges do small businesses face when competing with large companies in SEO?
0:00–3:14
2
How is the rise of user‑generated content (Reddit, Quora) changing the SERP landscape for underdogs?
3:14–7:02
3
What tactics can small brands use to steal market share from bigger sites?
7:02–11:26
4
How can repurposing a single piece of content boost visibility across multiple platforms?
11:26–14:52
5
Why should small marketers focus on keyword clusters instead of a single target keyword?
14:52–18:00
6
What low‑budget tools and processes help maximize SEO impact for limited budgets?
18:00–19:49
7
How can underdog companies stay optimistic and keep momentum in a G‑focused ecosystem?
19:49–20:42
8
What final advice does Ryan give for small teams wanting to win against larger competitors?
20:42–20:52