The biggest misconception executives have about AI readiness
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
3 min
1 speaker
1 chapter
transcribed 1 month ago
Transcript
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Transcript generated automatically by AI and may contain errors.
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My name's Tyson, and joining me today is Fern Halper, founder of the AI Foundations group and VPN Senior Research Director for Advanced Analytics at TWI. Today we're talking about why many companies still aren't ready for AI adoption, what fundamental systems and organizations are missing, and why original thought may become even more valuable in an AI saturated market. What's the biggest misconception executives have for AI readiness in their organization?
I think that buying AI technology is the same thing as being ready to scale AI across the business. Time for a one-minute break to hear from our sponsor, Previsible. So you're looking for SEO help, then you got a couple of options. You could start replying to spam from agencies that claim they can get you to rank number one on Google. You can pay an hourly rate for a consultant who will inevitably nickel and dime you with hourly charges, or you can work with a cookie cutter agency to quickly launch a strategy-less project with low success rate. None of those sound very good. Now do they? Well, that's where Previsible's integrated consulting model comes in. Previsible draws from a collective 40 years of SEO and digital marketing experience to unlock your organic growth opportunities.
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That's previsible P-R-E-V-I-S-I-B-L-E. Io. You know, that AI is a bunch of tools and it's not, you know, a systematic capability.
Thanks again to Dr. Fern Halper, VP and Senior Research Director for Advanced Analytics at TWI. And if you'd like to contact Fern, you can find a link to her LinkedIn profile in the show notes or you can check out her website at AI Foundationsgroup dot com. And also be sure to check out her book in the show notes. And if you haven't subscribed yet and you want a daily stream of SEO and content marketing knowledge in your podcast feed, hit that subscribe button on your podcast app or on YouTube and we'll be back in your feed in the following day. That's all for today. Thanks for stopping by and we'll see you in the next episode.
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