The game plan for eCommerce SEO
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
6 min
1 speaker
2 chapters
transcribed 1 month ago
Transcript
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Transcript generated automatically by AI and may contain errors.
What is the core challenge enterprise eCommerce sites face with SEO governance?
The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHear Everything.com. Welcome to the Voices of Search Podcast, a member of the I Hear Everything Podcast Network. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search Podcast, Tyson Stockton. Yeah. From that, if if you if you're okay with it, I'm gonna throw an audible at you. And I'm gonna change the last question because I like I like where you went with that one.
And so for the last question, I would say. What's the one piece of advice you would give a CEO knowing that the state of S enterprise SEO right now is in this like area of confusion? So, like, what would the one piece of advice you would give to an executive to maybe help shepherd or create the environment that they can be successful in?
Ooh.
So it's more of We accept that we're in this state of confusion as an industry as a whole. And with that, you know, the organizations oftentimes have uncertainty and how they should move forward. The executive team, you know, they have to shepherd and they have to lead an organization through this state. What would be the advice then that they should take in guiding their organization?
Yeah. So I think with this one a lot of it is actually probably agility, like the experimenting, testing, like listening and and and learning from that feedback on testing. So Embracing that, you know, things like metrics might change in two months on like specific like AI metrics and things like that. But you still have to understand how they work. So maybe have some sort of framework for this that you know how you're how you're reporting on these new things, because they're not gonna be things that you can immediately action. And obviously executives love to see, love to see numbers. Where they can just make a decision on it, are we going ahead with this or not? That's gonna be a lot more complex. So they have to adapt mindsets where it's it's a lot more experimental and it's more is this experiment still worth it for us to continue?
Are we still learning good things from this? And should we should we pivot? Should we do something differently? And that's kind of the decision that you take rather than an actual business decision, at least at this stage.
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