The most underrated signal brands should optimize for
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
4 min
2 speakers
2 chapters
transcribed 1 month ago
Transcript
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Transcript generated automatically by AI and may contain errors.
What is the focus of the Voices of Search podcast and who is the host?
The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHear Everything.com. Welcome to the Voices of Search Podcast, a member of the I Hear Everything Podcast Network. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search Podcast, Jordan Cooney.
I'm Jordan Cooney, and joining me today is Tim Sanders, Chief Innovation Officer at G2. Home to one of the largest data sets on real B2B buyer behavior. G2 serves over 100 million software buyers annually and sees firsthand how enterprise research habits are shifting. Not gradually, but rapidly. Today, Tim will unpack what G2 data reveals about how buyers are using AI Search, why traditional SEO no longer guarantees discovery, and what companies need to do to win in this new era. What's the most underrated signal That enterprise brands should optimize for in AI responses.
I think it's not so much of a signal, but it's it's a signal to the bots. Um, I think that markdown language
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Key find key takeaways from a page that are placed at the very top of the page are going to create the most crawling and reference and training inclusion of your web pages than anything. So when you think about a really and I'm talking about sales pages, I'm talking about product pages. So a small markdown file with the key four takeaways um will dramatically improve the chances that you Your content is considered Test time.
One that I think we we we didn't really talk about it much, but is pricing pages. It's so complicated for for for business buyers and you're like, Well, I don't know what this is and how do I how do I measure the the cost of this in my team? The cost of this it might be
sometimes sometimes the opaqueness of pricing gives the leverage to this to to the seller, but you need to run EV because you have to now account for the fact that it creates confusion for the model. So this is another classic example of where expected value might like liberate you from like, no, no, no, no, read the book. Never, what is it called? Never split the difference by Chris Boss.
Why does Tim Sanders say AI‑powered search is reshaping B2B buying?
Like we got to use negotiation tactics,
maybe not. Yeah, love that. Okay, and that wraps up this episode of the Voices of Search podcast. Huge thank you to Tim Sanders, Chief Innovation Officer at G2 for joining us.
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