The Power Of Search Experience Optimization
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
23 min
3 speakers
2 chapters
transcribed 1 month ago
Transcript
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Transcript generated automatically by AI and may contain errors.
What is Search Experience Optimization (SXO) and how does it differ from traditional SEO?
The Voices of Search podcast is a proud member of the I Hear Everything podcast network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHearEverything.com. Welcome to the Voices of Search podcast, a member of the I Hear Everything podcast network. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search podcast, Jordan Cooney.
Hello, SEOs and marketers. My name is Jordan Cooney from PreVisible. Joining me today is Eric Hoover, who is the SEO Director at Jellyfish. Jellyfish specializes in digital marketing strategies, providing innovative solutions for businesses worldwide. With a focus on creativity and data-driven results, they help clients achieve their marketing goals effectively. Today, Eric and I are going to discuss the power of search experience optimization. Okay, here's my conversation with Eric Hoover, the SEO Director at Jellyfish. Eric, welcome to the Voices Search Podcast.
Hey, it's great to be back. Thanks for having me.
Yeah, so you are a returning guest, which is always exciting. So thank you for coming back and joining us on the show. I know your last episodes were hit, and I'm sure that these are going to be just as important, especially with the changing landscape that we have had. So thank you for coming back.
Yeah, excited to be here. Hopefully they will be interesting to others who have the same struggles I have with my brands, Jellyfish.
Awesome. Well, I want to start off by just talking about this first topic is a pretty broad topic in the sense of search experience optimization. So maybe just give our listeners some context, set the foundation on what do you mean by search experience optimization? What's your view of that? I think there's a lot of different meanings out in the market right now. Yeah. But I'd love to get your perspective as we unpack this topic.
Yeah, so I know when you say experience optimization, there's a lot of different things that people mean. I've seen some definitions around like actually optimizing for certain types of elements within the SERP, which is definitely part of it. But when I talk about it, I mean more about the overall experience for the user from the search result page all the way down as they go into a website or some sort of funnel where they're following a conversion, transaction, what have you. And in my experience, you know, it's really about search experience optimization is about merging traditional SEO and user experience. So making sure like the UX or CRO teams sometimes are the same team, sometimes they're separate, are working hand in hand with SEOs.
I think, you know, for the longest time and rightfully so, SEO... You can get users to the site, but once a user is on the site, technically SEO's job is sort of done. But working for a lot of e-retail clients over many years at agencies, it's always nice to really continue that journey and say, oh, this organic revenue that we got, it did actually start from SEO. and then continued throughout the site experience leading to a purchase or conversion, what have you. I think it's really, really pivotal, especially now when we look around the changing landscape of how results are appearing within the SERP and what's being taken into account. And I'm talking like traditional results. I'm talking about, you know, search elements again, like people also ask and more sort of interactive on the SERP.
appearances. And of course, I'm talking about AI results because it's just so pivotal now, depending on your brand or your product or service that you show up in many places aside from just those traditional 10 blue links. And I think that being a part of that experience is helping you gain that full funnel result. And I say full funnel, I know that gets thrown around a lot, but it's the best term I could find to describe it.
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