Eric Hoover
speaker
290 appearances
2 recordings
1 series
first heard Jan 2025
last heard Mar 2025
Eric Hoover’s voice in public audio — every appearance, attributed to the second.
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Appearances
Hey, it's great to be back.
Thanks for having me.
Yeah, excited to be here.
Hopefully they will be interesting to others who have the same struggles I have with my brands, Jellyfish.
Yeah, so I know when you say experience optimization, there's a lot of different things that people mean.
I've seen some definitions around like actually optimizing for certain types of elements within the SERP, which is definitely part of it.
But when I talk about it, I mean more about the overall experience for the user from the search result page all the way down as they go into a website or some sort of funnel where they're following a conversion, transaction, what have you.
And in my experience, you know, it's really about search experience optimization is about merging traditional SEO and user experience.
So making sure like the UX or CRO teams sometimes are the same team, sometimes they're separate, are working hand in hand with SEOs.
I think, you know, for the longest time and rightfully so, SEO...
You can get users to the site, but once a user is on the site, technically SEO's job is sort of done.
But working for a lot of e-retail clients over many years at agencies, it's always nice to really continue that journey and say, oh, this organic revenue that we got, it did actually start from SEO.
and then continued throughout the site experience leading to a purchase or conversion, what have you.
I think it's really, really pivotal, especially now when we look around the changing landscape of how results are appearing within the SERP and what's being taken into account.
And I'm talking like traditional results.
I'm talking about, you know, search elements again, like people also ask and more sort of interactive on the SERP.
appearances.
And of course, I'm talking about AI results because it's just so pivotal now, depending on your brand or your product or service that you show up in many places aside from just those traditional 10 blue links.
And I think that being a part of that experience is helping you gain that full funnel result.
And I say full funnel, I know that gets thrown around a lot, but it's the best term I could find to describe it.
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