Eric Hoover
speaker
290 appearances
2 recordings
1 series
first heard Jan 2025
last heard Mar 2025
Eric Hoover’s voice in public audio — every appearance, attributed to the second.
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Yeah, I mean, I'm speaking anecdotally from the clients I work on.
But I think that, one, yes, I mean, when we talk about what we've, quote unquote, lost in SEO in the age of AI, I think, and it's not just AI.
It's the shopping element.
It's PMAX.
It's more reliance on brand and non-brand paid search.
CTRs are down across the board.
People are not clicking on the 10 blue links anymore.
I've seen it across multiple industries.
And that, in a sense, is, to me, what makes the importance of connecting more offsite and onsite experience even more important.
Because once you get someone onto the site, whether that's through a shopping result, if they happen to click on an AI citation in a rare instance that they do, though it is growing, or they're clicking on an organic result, you want to ensure that you're keeping the user on the site or moving in the direction that they want to be moved in, again, towards a conversion or whatever the KPI might be.
That is more pivotal than ever.
And that is going to
continue to grow the authority of your site, along with all the other factors that grow authority, traditional and more newer ones.
But that altogether is really gonna help your site rank well in organic, but again,
Because the landscape has changed so much, I don't want to say ranking in position one isn't important.
It is, but that first position is further down the page now.
So you want to be taken more seriously, seen as more authoritative to own some more of these other elements and matching your organic strategy, driving users to a result, or even showing up as, even as an awareness play to give people, you know, give, put your name or your brand out there as an, uh,
a bit of awareness to come back to that will continue to drive those other newer elements like an AI overview, grow your authority in there, and in theory, help you drive more users to the site.
Again, I've been seeing fluctuations around people going into the site from an AI result.
It is increasing monthly for my brands.
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